Koli

AI agents that run your creator marketing campaigns end to end

Beginner

What is Koli?

Koli is an agentic AI system for creator and influencer marketing. Its AI agents handle creator sourcing, vetting, outreach, negotiation and follow ups, with a chat assistant named Emily used to brief campaigns. Built for B2C growth and marketing teams that want execution rather than another self-service dashboard.

Koli is an agentic AI system for influencer and creator marketing. Rather than handing teams another dashboard to operate, it sets AI agents to work on the operational load of a creator program: finding creators, vetting them, running outreach and follow ups, negotiating rates, and pushing content toward publication. The company positions this as the agentic layer sitting above the self-service influencer and UGC platforms, which still leave search, screening and inbox management to a human. The entry point is a chat assistant named Emily. A marketer describes the campaign in conversation instead of building keyword lists, hashtag searches or category filters, and Emily returns a shortlist of creators that have already been vetted and negotiated. From there the system handles follow ups and content chasing, and it reviews how creator content performed so the next cohort can be assembled from creators whose posts resonated. Humans stay in the loop for approvals. Koli targets growth, marketing and founder level buyers at B2C businesses, particularly consumer apps, AI products, DTC brands and e commerce companies with audiences on Instagram, TikTok or YouTube. The pitch is explicitly about replacing manual operations rather than adding headcount: the site claims 20x faster activation, 10x ROI and zero extra headcount, alongside a customer quote citing a 3x sales uplift. Creators do not need to sign up to Koli, and the company says it can source in any niche worldwide. Compared with self-service influencer platforms, Koli is less a research tool and more an outsourced operations layer with software underneath. That trade is worth weighing carefully: the model favors teams that want execution handled, not teams that want granular manual control over every creator conversation.

How do you use Koli?

  1. 1Open the Koli app
    Go to the Koli web app and start an account, or book a demo first if you want a guided walkthrough of the agentic workflow before committing.
  2. 2Brief your campaign in chat
    Describe your product, target audience and goals to Emily, the campaign assistant. The conversation replaces keyword hunts and category browsing.
  3. 3Review the vetted creator shortlist
    Koli returns creators that have been sourced and vetted, with rates negotiated on your behalf. Approve the ones that fit your brand.
  4. 4Approve outreach and content
    Agents handle outreach and follow ups with creators, while you stay in the loop for the approvals that matter, such as final creator picks and content sign off.
  5. 5Use performance data to scale
    After content goes live, review engagement and performance signals, then let Koli build the next cohort around creators and formats that performed.

Pros and cons

Pros

  • Agents take on the repetitive work of sourcing, vetting, outreach and follow ups, which is where most influencer programs lose timeAI
  • Campaigns are briefed through chat with the Emily assistant instead of keyword, hashtag and category searchesAI
  • Creators do not need to sign up to Koli, so sourcing is not limited to a pre-registered networkAI
  • Performance feedback loops are built in: content and engagement are analyzed to pick the next creator cohortAI
  • Human approval stays in the loop, so teams keep control over final decisionsAI

Cons

  • No pricing information is published on the homepage, so budget planning requires a sales conversationAI
  • The agent-first model gives teams less hands-on control over individual creator conversations than a self-service platformAI
  • Success depends on the AI's judgment in niche categories, and there is no public detail on vetting criteria or how disputes are handledAI
  • Only B2C brands with social audiences are addressed, leaving B2B and non social channels out of scopeAI
  • Performance claims (20x activation, 10x ROI) come from vendor marketing and customer quotes rather than independent benchmarksAI

How much does Koli cost?

Features

AI agents cover the creator marketing workflow: sourcing creators in any niche without requiring them to sign up, vetting and negotiating rates, running outreach and follow ups, and chasing content. A chat assistant named Emily is used to launch campaigns in minutes. Post campaign, Koli analyzes creator content and engagement and curates the next cohort around top performers. Humans approve key decisions throughout.

Frequently asked questions about Koli

  • How do you use Koli?
    The walkthrough on this page covers 5 steps: 1. Open the Koli app 2. Brief your campaign in chat 3. Review the vetted creator shortlist 4. Approve outreach and content 5. Use performance data to scale.
  • What platforms does Koli support?
    Koli is available on Web App.
  • What are the limitations of Koli?
    No pricing information is published on the homepage, so budget planning requires a sales conversation. The agent-first model gives teams less hands-on control over individual creator conversations than a self-service platform. Success depends on the AI's judgment in niche categories, and there is no public detail on vetting criteria or how disputes are handled.