Integrations
Works with RevenueCat or AppsFlyer for revenue matching, using the same logic as Lily Analytics, and runs on top of Apple Search Ads reports in Chrome.
Lily Revenue
Revenue column added inside Apple Search Ads reports
Intermediate
What is Lily Revenue?
Lily Revenue is a Chrome extension that inserts a Revenue column after Spend in Apple Search Ads reports, using RevenueCat or AppsFlyer data, so marketers can judge campaigns, ad groups and keywords by returns.
Lily Revenue is a Chrome extension that adds a Revenue column to the Apple Search Ads reporting interface. The column sits directly after Spend and is aligned row by row, so advertisers can compare what a campaign cost with what it brought in without exporting data or opening a separate dashboard. It works at three report levels: campaigns, ad groups and keywords. The tool is aimed at app marketers and user acquisition managers who run paid search on Apple's platform and already track subscription or in-app revenue in RevenueCat or AppsFlyer. Apple's own report covers spend, installs and cost per acquisition, but it does not show the revenue those installs generate. The extension fills that gap so budget decisions can rest on returns rather than install volume alone. In practice, the user opens the Apple Ads report they normally use and selects a date range. The extension sends the current Apple Ads account, report level, campaign or ad group IDs and the date range to chatlily.ai over HTTPS. Lily then applies the same RevenueCat or AppsFlyer matching logic used in its Lily Analytics product and returns figures that appear as a green column in the table. Revenue is displayed only when the connected account matches the Apple Ads account, and a mismatch stops the query instead of mixing data. Access tokens are kept in Chrome local storage, and the extension states that it does not collect unrelated browsing history. The extension is read-only with respect to Apple Ads. It does not edit campaigns, bids, budgets or keywords, which limits the risk of accidental changes but also means optimization still happens manually in Apple's interface. Among alternatives, it sits between full mobile attribution dashboards, which require a new workflow, and spreadsheet exports, which require manual joins. Its value is narrow and specific: one added column, shown where the decisions are already made. Lily is an independent product and is not affiliated with Apple.
How do you use Lily Revenue?
1Install the Chrome extension
Add Lily Revenue for Apple Ads from the Chrome Web Store to the browser used for Apple Search Ads.2Connect your revenue source
Start the Lily onboarding and link RevenueCat or AppsFlyer so revenue can be matched to the right Apple Ads account.3Open an Apple Ads report
Go to the campaign, ad group or keyword report you normally use and choose the date range to analyze.4Read the Revenue column
A green Revenue column appears right after Spend, aligned row by row, so each line can be compared against its cost.5Adjust budget and keywords
Use the revenue figures to shift spend toward campaigns that pay back and to cut keywords that only consume budget.
Pros and cons
Pros
- Shows revenue inside the Apple Ads report already in use, so no new dashboard habit is neededAI
- Covers campaign, ad group and keyword levels for decisions from budget down to search termAI
- Uses RevenueCat or AppsFlyer matching, which fits teams already tracking app revenue thereAI
- Read-only toward Apple Ads: it never edits campaigns, bids, budgets or keywordsAI
- Stops the query on an account mismatch instead of blending data from different accountsAI
Cons
- Requires RevenueCat or AppsFlyer data, so teams on other revenue sources get no valueAI
- Chrome only, which excludes users who work in other browsersAI
- Report details are sent to chatlily.ai for matching, which some security teams will want to reviewAI
- Read-only design means no bid or budget changes can be made from the added dataAI
- Homepage gives no pricing, so cost and plan limits are unclear before setupAI
How much does Lily Revenue cost?
Features
Adds a green Revenue column after Spend in Apple Search Ads campaign, ad group and keyword reports. Matches revenue for the selected date range using RevenueCat or AppsFlyer data, aligns rows with Apple's table, enforces account matching, and leaves Apple Ads settings untouched.
Frequently asked questions about Lily Revenue
How do you use Lily Revenue?
The walkthrough on this page covers 5 steps: 1. Install the Chrome extension 2. Connect your revenue source 3. Open an Apple Ads report 4. Read the Revenue column 5. Adjust budget and keywords.What platforms does Lily Revenue support?
Lily Revenue is available on Browser extension.What does Lily Revenue integrate with?
Works with RevenueCat or AppsFlyer for revenue matching, using the same logic as Lily Analytics, and runs on top of Apple Search Ads reports in Chrome.What are the limitations of Lily Revenue?
Requires RevenueCat or AppsFlyer data, so teams on other revenue sources get no value. Chrome only, which excludes users who work in other browsers. Report details are sent to chatlily.ai for matching, which some security teams will want to review.
