Restaurant Site Finder

Free GO / NO-GO verdict on any U.S. restaurant address

Beginner
Screenshot of Restaurant Site Finder, Free GO / NO-GO verdict on any U.S. restaurant address

What is Restaurant Site Finder?

Restaurant Site Finder is an analytics tool. A free web tool that scores a U.S. restaurant address from 1 to 10 and returns a GO or NO-GO verdict, with competitor mapping, market gap detection, three alternative concepts and an equipment checklist, built by supplier Horeca Store.

Restaurant Site Finder is a web-based location analysis tool aimed at people who are about to commit to a restaurant lease. The user picks a service model (fast casual, QSR, full service, ghost kitchen, cafe or bar and grill), a cuisine, an optional price tier and an address. The tool then returns a verdict for that exact spot: a GO or NO-GO call backed by an opportunity score from 1 to 10. Behind the verdict is a scan of nearby restaurants built on Google Places data. The report lists competitors inside the trade area with ratings, price tier and distance, then mines review text for sentiment patterns to show what diners praise and what they complain about. From that it flags cuisines that are oversaturated and ones that are underserved, and proposes three alternative concepts with menu direction, a risk score and its own GO or NO-GO. A tailored commercial kitchen equipment list closes the report, with links to the supplier that built the tool, Horeca Store. The page also carries a rent stress-test calculator. Entering monthly rent, average check, seats and days open produces the revenue needed to keep rent within the 5 to 8 percent benchmark, plus covers per day and seat turns required. Beyond the tools, the site publishes a blog of opening guides and a glossary covering terms such as trade area, foot traffic and prime cost. The free tier covers the opportunity score, competitor density map, market analysis, concept fit score, rent calculator, name generator and equipment checklist, though the full report is gated behind an email. A paid plan adds unlimited analyses, saved and compared locations, PDF export, hourly foot traffic, a lease risk checklist and a competitor deep-dive. Coverage is described as U.S. addresses. Against consultants and enterprise platforms such as SiteZeus or Placer.ai, it positions itself as a first-pass screen for independents and first-time owners, not a replacement for large-scale multi-site research. Its commercial tie to an equipment retailer is worth keeping in mind when reading its recommendations.

How do you use Restaurant Site Finder?

  1. 1Choose your concept
    Pick a service model such as fast casual or ghost kitchen, then a cuisine and an optional price tier so the analysis matches your real competition.
    Restaurant Site Finder — Choose your concept
  2. 2Enter the address
    Type the address you are considering and run the analysis. The tool scans nearby competitors and their reviews in about a minute.
  3. 3Unlock and read the report
    Provide your email to open the full report, including the GO or NO-GO verdict, opportunity score, competitor snapshot and market gaps.
  4. 4Stress-test the rent
    Use the rent calculator with your monthly rent, average check and seat count to see the revenue and covers needed to stay within the rent benchmark.
  5. 5Learn the methodology
    Read the site selection guide and the trade area glossary entry to understand how location scores should be interpreted.
    Restaurant Site Finder — Learn the methodology
  6. 6Plan your equipment
    Review the generated equipment checklist for your top concept and compare it with the opening equipment guide before buying.
    Restaurant Site Finder — Plan your equipment

Pros and cons

Pros

  • Delivers a clear GO or NO-GO verdict with a 1 to 10 opportunity score for one specific address and conceptAI
  • Free tier includes competitor density map, market analysis, concept fit score and a rent stress-test calculatorAI
  • Review sentiment mining surfaces saturated and underserved cuisines, not just a list of nearby restaurantsAI
  • Suggests three alternative concepts with menu direction and a risk score, useful if the first idea failsAI
  • Companion blog and glossary explain trade area, foot traffic and prime cost for first-time ownersAI

Cons

  • Full report requires handing over an email (and a phone number per the FAQ), which may deter some usersAI
  • Coverage is described for U.S. addresses, so international owners get little certainty despite the worldwide claimAI
  • Built by an equipment retailer, so the equipment checklist and concept picks steer toward its own storeAI
  • Relies on Google Places data and reviews, with no stated use of lease comps, sales data or traffic counts in the free tierAI
  • Hourly foot traffic, saved comparisons and PDF reports sit behind the paid planAI

How much does Restaurant Site Finder cost?

Pricing

Always Free plan at $0 with opportunity score, competitor map, market analysis, concept fit, rent calculator, name generator and equipment checklist. Premium costs $29/month or $99 one-time, with unlimited analyses, saved comparisons, PDF report, hourly foot traffic and lease risk checklist.

Learn more

Support

Premium includes priority support. The site offers a blog of opening guides and a glossary, and a feedback link is shown on the page.

Integrations

Uses Google Places data for competitor and review analysis. Equipment checklists link out to Horeca Store for purchasing. No other integrations are listed.

Features

Opportunity score with GO or NO-GO verdict, competitor snapshot with ratings and distance, review-based market gap detection, three winning concept suggestions with risk scores, rent stress-test calculator, name generator and a custom equipment checklist.

Frequently asked questions about Restaurant Site Finder

  • How much does Restaurant Site Finder cost?
    Always Free plan at $0 with opportunity score, competitor map, market analysis, concept fit, rent calculator, name generator and equipment checklist. Premium costs $29/month or $99 one-time, with unlimited analyses, saved comparisons, PDF report, hourly foot traffic and lease risk checklist.
  • How do you use Restaurant Site Finder?
    The walkthrough on this page covers 6 steps: 1. Choose your concept 2. Enter the address 3. Unlock and read the report 4. Stress-test the rent 5. Learn the methodology 6. Plan your equipment.
  • What platforms does Restaurant Site Finder support?
    Restaurant Site Finder is available on Web App.
  • What does Restaurant Site Finder integrate with?
    Uses Google Places data for competitor and review analysis. Equipment checklists link out to Horeca Store for purchasing. No other integrations are listed.
  • What are the limitations of Restaurant Site Finder?
    Full report requires handing over an email (and a phone number per the FAQ), which may deter some users. Coverage is described for U.S. addresses, so international owners get little certainty despite the worldwide claim. Built by an equipment retailer, so the equipment checklist and concept picks steer toward its own store.

Status

StatusActive
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Added10/8/2026

Platforms

Web App

Pricing

Freemium