What are the limitations of River?

Access is through a waitlist and a conversation with the team, so there is no instant self-serve start. No pricing is published, which makes cost comparison against human reps or other tools difficult. Autonomous closing of deals raises trust and brand risk that buyers must manage through review.

River

Name: River
Author: River

An AI account executive that demos, sells and closes SMB deals

Intermediate

Visit River Back to AI tools

Screenshot of River, An AI account executive that demos, sells and closes SMB deals

What is River?

River is a communication tool. River offers Liv, an AI account executive that joins live video demos within seconds, drives the real product in a browser, handles objections, follows up across channels and closes small deals or hands larger ones to human reps.

River is a sales platform built around Liv, an AI account executive for B2B companies. When a lead asks for a demo, Liv joins a live video call within seconds instead of leaving the buyer with a form and a booking slot days away. She has a face, a voice, a phone number and an inbox, and she is meant to behave like a rep rather than a chatbot. On the call, Liv researches the prospect's company, size and stack beforehand, then shares her screen and drives the customer's actual product in a real browser, clicking, typing and navigating based on what that buyer needs to see. She handles pricing questions and objections, improvises off script, and speaks more than 40 languages. After the demo she sends a written recap and keeps following up by email, phone, text or WhatsApp until the deal closes or is passed to a human. The split between agent and team is explicit. Liv closes smaller deals, around the 25K dollar mark and below, handling pricing, proposal and follow-up with activity logged in the customer's CRM. Larger or multi-stakeholder deals are qualified, demoed and handed to an account executive along with the transcript, buying signals and a suggested next step. Every conversation is recorded, and a dashboard shows pipeline added, calls run, deals closed and items that need human review. Entry points include a Book a demo button on the website, leads routed from a CRM, forms, events or partners, outbound email, and customer onboarding walkthroughs. River is positioned for sales-led and product-led companies that lose leads outside working hours or ration live conversations to bigger accounts. It sits between conversational chatbots and human outsourced sales teams: closer to a virtual rep than a scheduling tool. At the time of writing the site invites visitors to join a waitlist or talk to the team, so access is guided rather than self-serve.

How do you use River?

1Join the waitlist or book a call
Request access from the homepage or talk to the River team, since onboarding is guided and starts with designing the sales motion together.
2Define your deal thresholds
Agree on which deals Liv closes end-to-end and which go to your reps, for example a cutoff near 25K dollars.
3Pick entry points
Choose where Liv plugs in: the Book a demo button, routed CRM leads, outbound email or customer onboarding.
4Let Liv learn your product
Liv maps your product flows so she can demo them live in a real browser, and conversations keep improving that map.
5Review the dashboard
Check calls run, deals closed and flagged items each morning, read transcripts and step into deals that need a person.

Pros and cons

Pros

Responds to inbound demo requests within seconds, at any hour and in more than 40 languagesAI
Demos the live product in a real browser instead of playing a recording or scripted tourAI
Clear handoff rule: closes small deals itself and passes larger ones with transcript and signalsAI
Follows up across video, phone, email, text and WhatsApp within one conversation threadAI
Records every conversation and surfaces items needing human review in a dashboardAI

Cons

Access is through a waitlist and a conversation with the team, so there is no instant self-serve startAI
No pricing is published, which makes cost comparison against human reps or other tools difficultAI
Autonomous closing of deals raises trust and brand risk that buyers must manage through reviewAI
Focused on SMB and sub-25K deals, so enterprise sales still depend on human account executivesAI

How much does River cost?

Support

Customers work with the River team to design their sales motion, and a Talk to the team page handles contact. No documentation or help centre is listed.

Learn more

Integrations

Logs deals in your CRM and takes routed leads from CRMs, forms, events and partners. Specific CRM names are not listed on the homepage.

Features

Live video demos with screen share, real-browser product control, objection handling, proposals and follow-ups, 40+ languages, video, phone, email, text and WhatsApp channels, CRM logging, recorded conversations, human handoff and a results dashboard.

Frequently asked questions about River

How do you use River?
The walkthrough on this page covers 5 steps: 1. Join the waitlist or book a call 2. Define your deal thresholds 3. Pick entry points 4. Let Liv learn your product 5. Review the dashboard.
What platforms does River support?
River is available on Web App.
What does River integrate with?
Logs deals in your CRM and takes routed leads from CRMs, forms, events and partners. Specific CRM names are not listed on the homepage.
What are the limitations of River?
Access is through a waitlist and a conversation with the team, so there is no instant self-serve start. No pricing is published, which makes cost comparison against human reps or other tools difficult. Autonomous closing of deals raises trust and brand risk that buyers must manage through review.