Free trial
The site invites prospects to a free keyword audit rather than a free trial of the platform itself.
Learn moreRMIQ
One dashboard for retail media ads across Walmart, Instacart, Target and more
Intermediate
What is RMIQ?
RMIQ is a retail media advertising platform that manages and optimizes product-level campaigns across networks such as Walmart, Instacart, Target, Amazon and Kroger, combining autonomous AI agents for keyword, bid and budget adjustments with expert-run execution.
RMIQ (Retail Media IQ) is a performance advertising platform built for brands that sell on retail media networks but do not have a large in-house team to run them. Instead of logging into each retailer's ad console separately, advertisers create, launch and optimize campaigns from a single place, with AI agents handling the continuous work of adjusting keywords, bids and budgets at the product level. The core idea is granularity. Rather than managing an ad group as one unit, RMIQ builds dedicated keyword, bid and budget structures for each SKU, then lets its autonomous agents tune those structures on an ongoing basis. Because activity is tracked across networks, the platform can apply what it learns on one retailer to campaigns on another, which shortens the ramp-up period that usually comes with a new network. Custom goals can be set around sales, ROAS or customer growth, and results roll up into unified reporting across all connected networks. The service is not purely self-serve software. RMIQ positions itself as AI-driven and expert-run, meaning the platform's agents do the continuous optimization while the company's team handles end-to-end execution and gives brands visibility into results. That combination is aimed at lean teams and emerging brands, the sort of advertisers that want incremental sales without adding operational headcount. Supported networks include Walmart, Instacart, Target, Amazon, Kroger, Chewy, Costco, CVS, Home Depot, Macy's, Sprouts Farmers Market and Thrive Market, plus Whole Foods. Pricing is described as pay for performance, and a standalone keyword audit is offered at $500 with the fee credited in full if the brand continues with RMIQ. RMIQ sits alongside retail media optimization tools and agency services; the difference it claims is SKU-level automation combined with human execution rather than a dashboard alone.
How do you use RMIQ?
1Review the supported retail media networks
Check the networks page for the retailer you sell on, from Walmart and Instacart to Amazon, Kroger and Chewy, to confirm coverage before going further.2Book a keyword audit
Request the $500 audit to see how much of your keyword structure is not producing revenue at the product level. The fee is credited if you continue with RMIQ.3Talk to the team about your goals
A call or message sets the targets for the account, whether that is sales, ROAS or customer growth, and scopes what execution looks like.4Connect your retail media networks
Once onboarded, accounts are linked so campaign data and spend flow into one place for unified reporting.5Launch SKU-level campaigns
Create campaigns with per-product keywords, bids and budgets, then let the autonomous agents adjust them continuously against your chosen goal.6Monitor results in unified reporting
Track ROAS and sales across every connected network in one view and use cross-network learnings to expand into additional retailers.
Pros and cons
Pros
- Single dashboard covers Walmart, Instacart, Target, Amazon, Kroger, Chewy and more, cutting console switchingAI
- SKU-level keyword, bid and budget structures go deeper than typical ad group level managementAI
- Cross-network learning lets new retailer campaigns start from existing performance dataAI
- Pay for performance pricing lowers the risk of committing budget to an unproven setupAI
- Keyword audit at a flat $500, credited back if the brand continues with RMIQAI
Cons
- Pricing is not published beyond the audit fee, so total cost has to be scoped through a sales conversationAI
- Support is limited to US retail media networks, which rules out brands selling on other regional platformsAI
- The expert-run execution model reduces hands-on control compared with fully self-managed ad consolesAI
- No public documentation, API or self-serve signup is described on the siteAI
- Performance claims come from vendor-published case studies with no independent benchmarksAI
How much does RMIQ cost?
Pricing
The platform is sold on a pay for performance model, with rates set through a conversation with the RMIQ team. A standalone keyword audit costs $500 and is credited in full if the brand continues with RMIQ.
Learn moreSupport
Support runs through a contact page where users can book 30 minutes with a retail media expert or send a message to the team.
Learn moreIntegrations
Connects to retail media networks including Walmart, Instacart, Target, Amazon, Kroger, Chewy, Costco, CVS, Home Depot, Macy's, Sprouts Farmers Market and Thrive Market.
Features
AI agents continuously optimize keywords, bids and budgets for each SKU, with cross-network learning, unified reporting across retailers, custom goals for sales, ROAS or customer growth, and expert-run end-to-end execution with visibility into results.
Frequently asked questions about RMIQ
How much does RMIQ cost?
The platform is sold on a pay for performance model, with rates set through a conversation with the RMIQ team. A standalone keyword audit costs $500 and is credited in full if the brand continues with RMIQ.Does RMIQ offer a free trial?
The site invites prospects to a free keyword audit rather than a free trial of the platform itself.How do you use RMIQ?
The walkthrough on this page covers 6 steps: 1. Review the supported retail media networks 2. Book a keyword audit 3. Talk to the team about your goals 4. Connect your retail media networks 5. Launch SKU-level campaigns 6. Monitor results in unified reporting.What platforms does RMIQ support?
RMIQ is available on Web App.What does RMIQ integrate with?
Connects to retail media networks including Walmart, Instacart, Target, Amazon, Kroger, Chewy, Costco, CVS, Home Depot, Macy's, Sprouts Farmers Market and Thrive Market.What are the limitations of RMIQ?
Pricing is not published beyond the audit fee, so total cost has to be scoped through a sales conversation. Support is limited to US retail media networks, which rules out brands selling on other regional platforms. The expert-run execution model reduces hands-on control compared with fully self-managed ad consoles.
