swsh

swsh is an AI tool. SWSH runs shared photo albums for live events, using opt-in facial recognition to deliver each fan the photos and videos they appear in within seconds of upload. It adds AI tagging, analytics, social media tracking for Instagram and TikTok, and CRM style fan data, aimed at festivals, artists, sports teams and brand events.

SWSH is a fan engagement platform built around shared photo albums for live events. Organizers create an album, share a join link or QR code, and attendees upload their own photos and videos into a single collective pool. Opt-in facial recognition then matches each upload to the fans who appear in it, so guests receive the shots they are actually in within seconds rather than scrolling through a public gallery. The company positions this as a way to turn user generated content into measurable audience growth. The product splits into three parts. SWSH Events covers collection and organization: AI filtering and tagging, analytics and insights, and automatic clipping of long footage into shorter clips. SWSH Social tracks Instagram and TikTok campaigns in one place, letting teams review post performance against a live event and export results. SWSH Studio is the enterprise tier, offering custom builds and dedicated support for larger organizations. The obvious audience is event operators: festivals, touring artists, sports teams, brand activations, corporate gatherings, fitness events and Greek life organizations. The proof points on the site lean toward large productions, with case studies on EDC Las Vegas, 5 Seconds of Summer, Hilary Duff, Madison Beer, Breakaway Music Festival and the Forbes Under 30 Summit. Those examples show the intended scale, though nothing in the published material suggests small events are excluded. Where SWSH differs from generic photo sharing apps is the pairing of identity matching with a CRM-style dataset. Each album doubles as a collection point for fan contact data and uploader counts, which organizers can use to grow their audience after the event ends. Teams that mainly need a gallery will find it heavier than a basic shared album; teams that want fan data and post-event social measurement get those in the same place. Pricing is quoted per event rather than published as a self-serve plan, so smaller organizers should expect a sales conversation before they can compare costs. Data ownership stays with the organizer, and the platform states it does not sell stored content.