UX-Ray 1.0 by Baymard

UX-Ray 1.0 by Baymard is a website audit tool. UX-Ray from Baymard Institute scans an ecommerce site against the company's usability research, returning a severity-grouped snapshot of UX issues and competitor comparisons, and helps teams decide where a deeper expert audit is worthwhile.

UX-Ray is a site scanning product from Baymard Institute that gives ecommerce teams a quick read on how their storefront experience measures up. It reviews key parts of a site against Baymard's body of usability research and returns a structured snapshot of potential friction points, so teams can see where shoppers may struggle before committing to a larger study. The findings are mapped to Baymard's large-scale ecommerce research, which covers thousands of observed usability issues across product pages, navigation, search, checkout, forms and account flows. Rather than a generic checklist, the output is meant to show where a site aligns with or departs from established best practice. Issues are grouped by likely severity, which helps a team decide what deserves attention first and which problems may affect usability, trust and conversion most. A competitor comparison view lets a site be set against selected rivals across key UX areas, showing where it leads and where others offer a smoother experience. In practice, a user scans a site, reads the prioritized snapshot, and uses it to guide internal discussions or plan improvements. The tool is also positioned as a triage step: when the snapshot points to a serious problem area, Baymard offers expert audit services that go deeper with a full evaluation and recommendations from its UX specialists. Access and plan details sit on the pricing page, and a demo can be booked. UX-Ray suits UX researchers, designers, product managers and conversion teams at online retailers and agencies who want evidence-based direction without running their own usability tests. It sits within a wider Baymard product line that includes best practice guidelines, a question-answering assistant, benchmarking, a manual review tool and annotated design examples. Compared with general analytics or session-replay tools, it evaluates the interface against research rather than measuring visitor behavior, and it is narrower than a full human audit, serving as a fast first pass.