Free trial
Not described as a trial. A small number of free scans is available, and the web identifier can be used at no cost before the Pro upgrade is needed.
Learn morewatchID
Name any watch from a single photo, brand to reference number
Beginner API
What is watchID?
watchID is an AI deal finder tool. Photo based watch identification that returns brand, model and ranked reference numbers by matching dial, hands, bezel and case details against 100,000+ references from 500+ brands, with dealer and marketplace listings attached to each result.
WatchID is a photo based watch identification tool from Horoview, a watch search company that has been running since 2024. The premise is narrow and useful: point a camera at a wristwatch, or upload an existing image, and the system returns the brand, model and the most likely reference numbers rather than just a broad guess about the maker. The site claims more than one million watches identified so far. The engine does not rely on a logo match. It reads the whole watch, including dial layout, hands, bezel, case shape and any legible text, and compares those features against a library of over 100,000 reference photos spanning 500 or more brands. Results come back ranked by similarity, so a user sees the closest candidates instead of a single unqualified answer. From there, WatchID ties into Horoview, the parent search engine that aggregates listings from roughly a hundred dealers and marketplaces, which lets the app show where the identified piece is currently for sale. In practice the tool suits three audiences. Collectors use it to put a name and reference on watches they spot in the wild or in listings. Buyers use the marketplace view to compare what is available for a given reference. Sellers and small dealers get history and collection tools: every scan is stored, and scans can be shared publicly. The company also advertises API access for dealers and marketplaces that need identification at volume. Compared with generic image recognition or forum based identification, WatchID is purpose built for horology and narrower in scope by design. It is an identification aid, not an authentication service, and the site is explicit that a match does not certify a watch as genuine. Free scans are offered before an upgrade is needed, and the web identifier works without installing the mobile apps.
How do you use watchID?
1Open the identifier
Use the free web identifier in a browser, or install the iOS or Android app if you want the camera flow and scan history on your phone.2Photograph or upload the watch
Center the watch in the frame and make sure the dial is visible and in focus. A camera roll image or a screenshot from a listing also works.3Let the engine compare references
The system reads dial layout, hands, bezel, case shape and text, then compares them against more than 100,000 reference photos from over 500 brands.4Read the ranked result
The result screen shows brand, model and the most likely reference numbers ordered by similarity, plus a short description of the piece.5Check listings and save the scan
Browse marketplace listings for the identified reference, or share the scan. Previous identifications stay in your history for later reference.6Learn the manual method
The guides cover caseback engravings, bracelet codes and serial decoding for cases where a photo alone is not enough to settle the reference.
Pros and cons
Pros
- Returns specific reference numbers ranked by similarity, not just a brand guessAI
- Large reference library covering 500+ brands, from Rolex and Patek Philippe to Seiko and TudorAI
- Results connect to live dealer and marketplace listings through the Horoview search engineAI
- Scan history and collection tools make repeat use practical for collectorsAI
- Free web identifier available without installing a mobile appAI
Cons
- Identification is not authentication, so a match cannot confirm a watch is genuineAI
- Accuracy depends heavily on photo quality, and a blurred or obscured dial may produce weak candidatesAI
- Pricing tiers and the cost of the Pro upgrade are not stated on the homepageAI
- Marketplace coverage of around a hundred sources will still miss private sales and smaller dealersAI
- API access for dealers is mentioned but details and terms are not published on the siteAI
How much does watchID cost?
Pricing
The homepage references a Pro upgrade and a counter showing free scans used, for example 1 of 3, which implies a limited free allowance followed by a paid plan. Exact prices and plan details are not published on the homepage, so cost has to be checked in the app or on the site before committing.
Learn moreSupport
Support is handled by email at christophe@horoview.com, listed on the homepage for questions and assistance. No help centre or ticketing system is described.
Learn moreIntegrations
Identification results are linked to the Horoview watch search engine, which aggregates listings from roughly a hundred dealers and marketplaces. An API is offered for dealers and marketplaces that need identification at scale.
Features
Instant identification of brand, model and ranked reference numbers from a photo, a reference library of over 100,000 watches from 500+ brands, marketplace listings drawn from about a hundred dealers and sites via Horoview, scan history and collection building, public sharing of scans, and API access for dealers and marketplaces.
Frequently asked questions about watchID
How much does watchID cost?
The homepage references a Pro upgrade and a counter showing free scans used, for example 1 of 3, which implies a limited free allowance followed by a paid plan. Exact prices and plan details are not published on the homepage, so cost has to be checked in the app or on the site before committing.Does watchID offer a free trial?
Not described as a trial. A small number of free scans is available, and the web identifier can be used at no cost before the Pro upgrade is needed.Does watchID have an API?
Yes, watchID offers an API.How do you use watchID?
The walkthrough on this page covers 6 steps: 1. Open the identifier 2. Photograph or upload the watch 3. Let the engine compare references 4. Read the ranked result 5. Check listings and save the scan 6. Learn the manual method.What platforms does watchID support?
watchID is available on Web App, iOS and Android.What does watchID integrate with?
Identification results are linked to the Horoview watch search engine, which aggregates listings from roughly a hundred dealers and marketplaces. An API is offered for dealers and marketplaces that need identification at scale.
Status
StatusActive
Views0
Outbound clicks0
Added10/21/2026
Platforms
Web AppiOSAndroid
Pricing
FreemiumSubscription
