AppFlows

AppFlows is an AI project builder tool that turns typed app ideas into visual specs, user flows and growth plans. Free, privacy-first planning tool from UK app consultancy Pocketworks. Type a feature list and get an illustrated app specification, user journey, growth model and strategy canvas, with an optional AI coach and PDF or table export.

AppFlows is a browser-based planning tool for founders, product managers and technical leads who need to describe a mobile app concept quickly without opening a design application. Instead of drawing screens or filling in spreadsheets, the user types out features and the tool generates an illustrated specification with example screens, a user journey and supporting documentation. It was built by Tobin Harris and the team at Pocketworks, a UK app development and growth consultancy, initially to serve their own clients. The workflow revolves around three panels. The app specification starts from a plain description of the product and expands into an outline, a basic user flow, a SWOT analysis and key product requirements; a testimonial on the site describes this output landing close to a concept that took hours of manual research. The Growth Planner takes the target audience and revenue goal and works out how many users are needed to hit them, using what the site calls real industry data, for subscription and regular apps. The Mobile Strategy Canvas, which follows Roger Martin's Playing to Win framework, prompts the bigger positioning questions before any screen design begins. A trained AI coach is available throughout to suggest improvements, and generated specs can be exported as a table or PDF, or shared through a read-only online viewer. Privacy is the design centre. Everything typed is stored in the user's own browser and is not sent to AppFlows servers or third parties by default, and the AI features are opt-in rather than automatic. That makes it viable for confidential roadmaps before a launch. Where AppFlows competes is against the grab bag of spreadsheets, Word docs and Figma boards that teams normally use at the concept stage. It deliberately stops short of detailed visual design, so it complements a design tool rather than replacing it. The product is in beta and the team states it is free to use with no plans to charge.