Brand24

Brand24 is an AI social listening platform that tracks public mentions across social media, news, blogs, forums, podcasts and reviews, then applies sentiment analysis, language detection and word clouds to make sense of them. It adds reach, hashtag and competitor benchmarking plus automated reports.

Brand24 is a social listening and media monitoring platform that collects public mentions of a brand, product, campaign or competitor from across the open web and turns them into a working dataset. The homepage claims coverage of roughly 25 million online sources, spanning X, Facebook, Instagram, YouTube, TikTok, LinkedIn, Reddit, Telegram, Spotify, TripAdvisor, the App Store, news outlets, blogs, forums and review sites. Monitoring runs continuously, and the pitch is speed: the first alert on a breaking complaint or a viral post should reach you before it becomes a crisis. On top of the raw feed sits an AI layer. Language detection handles 108 languages, sentiment analysis sorts mentions into positive, negative and neutral buckets, and a context word cloud condenses large volumes of chatter into the themes people keep returning to. Beyond reputation work, the platform supports measurement: tracking hashtag volume and reach, benchmarking against competitors, estimating brand awareness and monitoring share of voice. Reports can be generated and automated, then shared with colleagues so PR coverage and campaign results are not rebuilt by hand each month. The product fits marketing, PR and social teams at agencies and consumer brands, and also suits researchers or founders who need honest customer feedback at volume. Practical use looks like opening a project, adding a keyword, and reviewing the filtered stream, using sentiment to separate praise from complaints and the reach metrics to judge how far a mention travelled. The homepage also mentions a free social listening masterclass for teams learning the method. Relative to a free manual search or a native platform analytics tab, Brand24 sells breadth and automation: one inbox instead of eight tabs, alerts instead of daily checking. This is a monitoring tool, not a publishing or scheduling suite, and it competes on coverage and reporting rather than content creation. Pricing, plan tiers and trial terms are not stated on the homepage, so confirm them directly. Self-serve signup is available, the site reports more than 10 years in the market, customers in 154 countries and a team of 80+ specialists behind support.