Pricing
Free to download on the App Store with optional in-app purchases for power features. The homepage gives no price figures. The website calculators are free and need no signup.
Learn moreCoach Ivy
Kawaii AI calorie counter for iPhone that logs meals from a photo
Beginner
What is Coach Ivy?
Coach Ivy is a free-to-download iPhone calorie tracker with a cute AI coach. Users photograph meals to get editable calorie and macro estimates, then build habits with streaks, reminders, recipes and goal-based coaching.
Coach Ivy is an iPhone calorie and macro tracker built around a cartoon-styled AI coach named Ivy. Instead of searching a food database, the user photographs a meal and the app estimates calories and macronutrients within seconds. Every estimate can be reviewed and adjusted before it is saved, which matters because photo recognition struggles with portion sizes, hidden oils, sauces and mixed dishes. The app is aimed at people who find conventional trackers tedious or guilt-inducing: busy students, gym beginners, habit builders, casual foodies and fans of anime and kawaii aesthetics. Its tone is deliberately soft. Progress appears as gentle rings and charts covering calories, protein, carbs, fats and water, while streaks, reminders and short daily tips push toward consistency rather than strict restriction. Users set a goal such as losing weight, maintaining or starting at the gym, and Ivy adapts her suggestions, chats about tweaks and proposes recipes and snack ideas matched to that goal. In practice the loop is simple: snap a photo, read the breakdown, correct anything that looks off, then check in with the coach. The company positions this as under a minute of effort per day. Coach Ivy is free to download, with optional in-app purchases for additional features, and it is currently iPhone only, with Android promised but not dated. Beyond the app, the website offers five free calculators that need no signup: daily calorie intake, TDEE, macros, weight gain calories and BMR. A blog covers food calorie questions such as date serving sizes. The developer states plainly that the app is a habit and awareness companion, not a substitute for a doctor or dietitian. Among alternatives, it competes with database-driven trackers like MyFitnessPal on friendliness and speed of logging rather than depth of clinical features, making it a lighter pick for beginners than for people managing medical diets.
How do you use Coach Ivy?
1Install the app
Download Coach Ivy from the App Store on an iPhone. The app is free to download and tracking can start right away.2Work out your targets
Use the free daily calorie intake or TDEE calculator on the website to find a starting calorie level for your goal.
3Split calories into macros
Try the macro calculator to turn a daily calorie figure into protein, carb and fat targets that suit how you eat.
4Set a goal and snap a meal
Choose a goal such as losing, maintaining or starting at the gym, then photograph a meal so Ivy can estimate calories and macros.5Review and correct the estimate
Check the result for portions, oils and sauces, adjust anything that looks off, and save the entry.6Build a streak
Chat with Ivy for tweaks, follow her recipe ideas and keep logging daily with reminders to grow a streak.
Pros and cons
Pros
- Photo-based meal logging skips manual database searching and takes a few seconds per mealAI
- Every photo estimate can be reviewed and adjusted before savingAI
- Tracks calories, protein, carbs, fats and water in simple visual rings and chartsAI
- Friendly, low-guilt coaching with streaks and reminders suits beginners and habit buildersAI
- Five free web calculators (calorie intake, TDEE, macros, weight gain, BMR) need no signupAI
Cons
- Available on iPhone only; Android has no release date and is only on a waitlistAI
- Photo estimates vary with portions, hidden oils, sauces and mixed dishes, so they need checkingAI
- Some power features sit behind optional in-app purchases, and the homepage lists no pricesAI
- Not a medical tool; it does not replace a dietitian for condition-specific nutrition plansAI
- The heavily kawaii style may not appeal to users who want a clinical, data-dense trackerAI
How much does Coach Ivy cost?
Features
Photo meal logging with calorie and macro estimates, editable results, tracking of calories, protein, carbs, fats and water, goal setting, healthy recipe ideas, streaks, reminders, daily tips and a chat-based AI coach.
Frequently asked questions about Coach Ivy
How much does Coach Ivy cost?
Free to download on the App Store with optional in-app purchases for power features. The homepage gives no price figures. The website calculators are free and need no signup.How do you use Coach Ivy?
The walkthrough on this page covers 6 steps: 1. Install the app 2. Work out your targets 3. Split calories into macros 4. Set a goal and snap a meal 5. Review and correct the estimate 6. Build a streak.What platforms does Coach Ivy support?
Coach Ivy is available on iOS.What are the limitations of Coach Ivy?
Available on iPhone only; Android has no release date and is only on a waitlist. Photo estimates vary with portions, hidden oils, sauces and mixed dishes, so they need checking. Some power features sit behind optional in-app purchases, and the homepage lists no prices.
Status
StatusActive
Views0
Outbound clicks0
Added10/8/2026
Platforms
iOS
Pricing
Freemium
