Framewright

Framewright is a marketing tool that turns a store URL into a week of on-brand TikTok product videos. Framewright reads a store's theme colors and product catalog, writes a weekly calendar of scripts, and renders narrated 1080x1920 TikTok videos with real products and prices.

Framewright is a web app that produces short-form product videos for e-commerce brands directly from their own store. The setup starts with a store URL. The tool reads the live theme's stylesheet for exact color values, then pulls the logo and the full product catalog, including names, prices and photos. From that material it drafts a weekly calendar of scripts in the brand's voice, complete with hooks, captions and sound suggestions. The workflow is built around approval. Scripts can be regenerated or removed one at a time, and on paid plans regenerating costs nothing. Only approved scripts become videos, so credits are never spent on drafts. Approved posts render as vertical 1080x1920 videos with the brand palette, real products, on-screen prices, AI narration and word-synced captions. Rendering is deterministic, meaning the same approved script always produces the same video. Finished files can be downloaded, or sent to a connected TikTok account as an inbox draft through TikTok's official Content Posting API. The creator still writes the caption and publishes inside TikTok. Instagram support is listed as upcoming. The target audience is small online retailers, Shopify-style store owners and agencies that need a steady organic posting cadence without filming footage or relying on stock libraries. There are no avatars or synthetic presenters, which is a deliberate positioning choice. Pricing is credit-based, where one credit equals one rendered MP4. Plans run from a free tier with three credits to an agency tier with ten brands and client workspaces. Among alternatives, Framewright sits apart from clip editors that cut existing footage, template tools that ignore brand data, avatar-led ad generators and broad social suites with scheduling. The site publishes comparison pages against Creatify, Predis, Arcads, Opus Clip, Canva and Pictory. The trade-off is narrower scope: it does one job, catalog-driven product video, and does not schedule or publish posts on its own.