What platforms does Hooked support?

Hooked is available on Web App.

What are the limitations of Hooked?

Requires creating and managing your own API keys, which one reviewer says took an evening. Generation costs are variable and paid separately to providers on top of the purchase price. Some curriculum sections, such as voice cloning and animated creatives, are not finished yet.

Hooked

Name: Hooked
Author: Hooked

UGC ad course plus a studio app you run on your own API keys

Beginner

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Screenshot of Hooked, UGC ad course plus a studio app you run on your own API keys

What is Hooked?

Hooked is a one-time-purchase course and studio app for making AI UGC ads. Lessons teach hooks, angles and scripts, then open each prompt in a studio that generates videos with your own API keys and publishes to TikTok, Instagram and YouTube.

Hooked is a video course on making user-generated-content style ads, bundled with a studio app that carries out what the lessons teach. The course covers who the ad is talking to, which angle fits that audience, and how to write a script around a three-second hook with every shot planned. Each lesson ends with an exact prompt, and a single button opens that prompt inside the studio, where the buyer picks an avatar and a voice and generates the video. The pricing model is the main point of difference. Instead of a monthly plan or a credit balance, Hooked is a one-time purchase, and generation runs on the buyer's own keys. Spend goes directly to providers such as OpenRouter and ElevenLabs at their listed rates, with no markup and no credits sold by Hooked. The site claims a complete ad with script, voice and clips can cost under a dollar, and several reviewers quote spend in the cents range. Regenerating a bad clip costs only that generation. Inside the studio, the site lists more than 20 formats and 83 avatars. Formats range from UGC to camera and product demonstrations to fashion, cosmetics, podcast and dualcast conversations, TikTok slideshows, script to video, Reddit stories, PDF to brainrot and animated characters. Finished videos can be published or scheduled to TikTok, Instagram or YouTube without leaving the app. Several model vendors are named as powering the generation, including Kling, Luma, Google, OpenAI, Wan and Pika. The audience is ecommerce sellers, TikTok Shop operators, freelancers and small agencies who want repeatable short ads without paying for several AI subscriptions. The curriculum is built to start from zero, and the site admits it may feel short for people who already earn a living from ads. Some course sections, such as voice cloning and animated creatives, are still marked as work in progress or coming soon. Compared with credit-based AI video generators, Hooked trades convenience for lower marginal cost, but it expects the buyer to set up API keys and direct the creative work personally.

How do you use Hooked?

1Choose a pack
Pick the course, the studio or the Complete Pack from the pricing section. All are one-time payments with lifetime access.
2Work through the early lessons
Start with onboarding and method fundamentals to learn audience awareness, angles and the three-second hook before generating anything.
3Connect your API keys
Add your own OpenRouter and ElevenLabs keys in the studio so generation costs go straight to those providers at their rates.
4Open a lesson prompt in the builder
Click the button at the end of a lesson to load its exact prompt into the builder, then choose an avatar and a voice.
5Generate and publish
Create the video, regenerate any clip that comes out wrong, then publish or schedule it to TikTok, Instagram or YouTube.

Pros and cons

Pros

One payment with free updates for life, so there is no monthly subscription to cancelAI
Generation runs on your own keys at provider prices, with no markup or creditsAI
Every lesson ends in an exact prompt that opens in the studio with one clickAI
Wide range of formats, including slideshows, podcast style, Reddit stories and product demosAI
Publishing and scheduling to TikTok, Instagram and YouTube happens inside the same appAI

Cons

Requires creating and managing your own API keys, which one reviewer says took an eveningAI
Generation costs are variable and paid separately to providers on top of the purchase priceAI
Some curriculum sections, such as voice cloning and animated creatives, are not finished yetAI
Course is aimed at beginners and may feel short for experienced ad buyersAI
Avatar library has gaps, with one reviewer asking for more men over 50AI

How much does Hooked cost?

Pricing

One-time payment with lifetime access and no subscription, from $49. A launch sale lists the Complete Pack at $99, up to 71% off. Generation is billed separately by providers such as OpenRouter and ElevenLabs through your own keys.

Learn more

Integrations

Connects to OpenRouter and ElevenLabs through your own keys, and publishes to TikTok, Instagram and YouTube. Model vendors named include Kling, Claude, MiniMax, Luma Labs, Google, OpenAI, Wan, Pika, Topaz and Sync.

Features

Video course on UGC ad strategy, hooks and scripts, with an exact prompt per lesson. Studio with 20+ formats, 83 avatars, voice selection, a lookbook of actors and scenes, and publishing or scheduling to TikTok, Instagram and YouTube.

Frequently asked questions about Hooked

How much does Hooked cost?
One-time payment with lifetime access and no subscription, from $49. A launch sale lists the Complete Pack at $99, up to 71% off. Generation is billed separately by providers such as OpenRouter and ElevenLabs through your own keys.
How do you use Hooked?
The walkthrough on this page covers 5 steps: 1. Choose a pack 2. Work through the early lessons 3. Connect your API keys 4. Open a lesson prompt in the builder 5. Generate and publish.
What platforms does Hooked support?
Hooked is available on Web App.
What does Hooked integrate with?
Connects to OpenRouter and ElevenLabs through your own keys, and publishes to TikTok, Instagram and YouTube. Model vendors named include Kling, Claude, MiniMax, Luma Labs, Google, OpenAI, Wan, Pika, Topaz and Sync.
What are the limitations of Hooked?
Requires creating and managing your own API keys, which one reviewer says took an evening. Generation costs are variable and paid separately to providers on top of the purchase price. Some curriculum sections, such as voice cloning and animated creatives, are not finished yet.