Looka

AI-generated logos and a full brand kit for entrepreneurs launching a business.

Beginner

Looka is an AI logo maker and brand identity platform that generates custom logo options from a company name, then extends that design into a full Brand Kit of business cards, social templates, and marketing materials for entrepreneurs launching a business.

About Looka

Looka is an AI-driven logo design and brand identity platform aimed at entrepreneurs and small business owners who need professional-looking visual assets without hiring a designer. Formerly known as Logojoy, the tool asks for a company name and style preferences, then generates a large set of logo mockups using its design algorithm. Users refine the results directly in an editor, adjusting colors, symbols, layout, and typography until the mark matches their vision. Beyond the logo itself, Looka's core value is the Brand Kit, which takes the finished logo, color palette, and fonts and applies them automatically across a library of more than 300 templates. This covers business cards, invoices, flyers, email signatures, and social media assets sized for platforms like YouTube, Twitter, and Facebook. The goal is to let a founder go from a bare company name to a coordinated set of marketing materials in one sitting, rather than assembling brand assets piecemeal across different design tools. The practical workflow suits non-designers: someone starting a new business, rebranding a side project, or needing quick collateral for a launch. Deliverables include more than 15 logo file types (SVG, PNG, EPS, PDF) in color, black-and-white, and transparent variants, plus a "Getting Started" brand guide explaining which files to use where. A mockup viewer shows the logo applied to items like t-shirts and pens, which helps non-designers judge how a mark will hold up outside a screen. Looka sits in the same space as other AI logo generators and DIY branding tools, differentiating itself with the breadth of the downstream Brand Kit rather than the logo generator alone. It is not a substitute for a bespoke design agency or a full brand strategy engagement, and it does not offer the custom illustration or trademark-level originality a hired designer might provide. It fits best as a fast, self-serve starting point for founders who need a coherent visual identity quickly and are comfortable iterating on AI-generated options rather than briefing a human designer from scratch.

How to use Looka

Start on the Looka homepage by typing your business name into the logo maker prompt to begin the generation process.

Pros

Generates a large volume of logo options quickly without requiring design skills or softwareAI
Brand Kit automatically extends the finished logo into 300+ templates for business cards, invoices, and social media assetsAI
Delivers 15+ file formats and variants (SVG, PNG, EPS, PDF; color, black-and-white, transparent) suited to different use casesAI
Includes real-world mockups (t-shirts, pens) so non-designers can preview how a logo performs off-screenAI
In-house customer success team is reachable via live chat and email for file and design questionsAI

Cons

Homepage does not disclose concrete pricing tiers or download costs, making it hard to budget before startingAI
No mobile apps are mentioned, limiting the workflow to a web browserAI
AI-generated logos draw from template-driven design patterns, which can limit true originality compared to custom design workAI
No API or integration details are provided, so it cannot be wired into other brand or marketing softwareAI
Support is limited to live chat and email with no phone or dedicated account management mentionedAI

Details

Pricing

The homepage describes Looka as free to use for creating and customizing logo designs, with prompts to "get started for free." It does not list specific paid plans, download fees, or Brand Kit pricing tiers.

Learn more

Support

Looka offers an in-house customer success team reachable via live chat and email to help with file access, logo tweaks, and general questions.

Features

AI logo generator with an editable design tool, real-world product mockups, 15+ downloadable file formats, and a Brand Kit that turns the logo into 300+ branded templates covering business cards, invoices, flyers, email signatures, and social media assets.