Postspace

Postspace is a marketing tool that turns your store or app URL into proven TikTok formats and briefs. Postspace scans a store or app URL, matches it to scored TikTok video formats backed by real posts and buyer comment themes, and produces shoot-ready briefs with hooks, beats, on-screen text, captions and CTAs.

Postspace is a TikTok content planning tool for brands that depend on short-form video. Instead of starting from a blank page, a user pastes the address of a store or app, and the tool reads the site to work out what is sold, who buys it, which category it sits in and how the brand sounds. No questionnaire or setup is involved. That brand profile is then matched against a library of scored TikTok video formats. Each format arrives with a virality score split into four visible sub-scores: velocity, engagement, comment signal and repeatability. Real TikTok posts using the format are shown with their view, like and comment counts, so a recommendation can be checked against actual evidence. A comment intelligence layer groups the questions and objections buyers leave, such as price queries or requests for where to buy, and shows each theme's share of intent, which helps a team decide what to answer on camera next. The output is a brief that can go straight into production. It contains a hook line, a beat sheet with timings, on-screen text, a caption and a call to action. Briefs differ by goal: TikTok Shop briefs lean on price reveals and objection handling, while app briefs aim to show the key moment early and write the CTA for store click-through. A separate reference brief feature accepts a TikTok, Reels or YouTube link, or an uploaded MP4, and breaks it into a shot-by-shot edit plan covering pacing, cuts, typography, colour grade and audio. Briefs can be saved, sent to a creator or reused in an AI video tool. The audience is DTC brands, consumer apps, agencies and creators who need a defensible format for each client or series. A free scan shows the detected brand profile and matched formats before any signup, while sub-scores, comment themes, examples and full briefs sit behind a paid plan. Compared with general trend trackers or generic AI script writers, Postspace is narrower: it focuses on TikTok formats tied to buying behavior and ships the result as a filmable document.