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Learn morePress Prep
AI media training that briefs, drills and debriefs you before the cameras roll
Beginner
What is Press Prep?
Press Prep is an AI media training workspace for comms teams: it researches the reporter, scans the news, drafts likely questions and talking points, runs text, voice or avatar mock interviews, and scores the published story afterward.
Press Prep is a media interview preparation tool built for communications professionals rather than general chatbot users. It organizes prep into a fixed six step workflow: you supply the reporter's name, the outlet, the story angle and your strategic goal, and the platform assembles a briefing pack around those three inputs. Reporter research pulls together the journalist's beat, recent bylines, known angles and social presence. A background news scan surfaces day-of headlines about your topic and synthesizes them into a news frame. From there the system generates likely questions, hard questions, suggested bridges and talking points anchored in your approved language and red lines. The practice layer is where the product separates itself from a static question list. Mock interviews run in text, voice or a video avatar, and the interviewer is constructed from your own brief, so it presses on the specific angles you supplied. Three pressure levels (aggressive, neutral, friendly) let a team rehearse the same segment multiple ways. Saved spokesperson profiles carry bios, expertise areas, evergreen talking points and red lines across sessions, while an interview context library accepts Q&A documents, press releases and fact sheets to sharpen the outputs. A debrief closes the loop: paste the published article or broadcast transcript and receive a scored report on message alignment, clarity, discipline, quotability and risk. The email-to-brief feature is aimed at people who are moving: forward a reporter's request to a dedicated address and a full prep brief comes back by email without signing in. The tool suits corporate comms teams, PR agencies managing many clients, government public affairs offices, investor relations staff and crisis responders. Compared with booking human media training, it trades the coach's judgment for speed and repeatability. Credits are consumed per AI action, so heavy users should model their monthly volume against the allowance before committing.
How do you use Press Prep?
1Create your account and start the trial
Sign up with the 14 day trial, which includes 250 credits and does not ask for a card. This gives enough allowance to run a full prep cycle before deciding on a plan.2Describe the interview
Enter the reporter's name, the outlet, the story angle and the strategic outcome you want from the conversation. These three prompts are the only required inputs before the brief builds.3Review the generated brief
Check the reporter research, the news scan, the likely and hard questions, and the talking points. Add Q&A documents, press releases or fact sheets to the context library if the outputs need more grounding.4Run a practice session
Choose voice, video avatar or text and pick aggressive, neutral or friendly pressure. Repeat the session at a different pressure level until the answers hold up.5Debrief after publication
Paste the published story or broadcast transcript into the debrief to get scores on alignment, clarity, discipline, quotability and risk.6Read the format-specific guides
The guides cover TV interviews, crisis response, earnings calls, agency client training and public affairs work, and each one frames how to use the workflow for that setting.
Pros and cons
Pros
- Turns three inputs into a complete brief covering reporter research, news context, questions and talking pointsAI
- Mock interviews are built from your own brief, so practice targets the real angles rather than generic questionsAI
- Aggressive, neutral and friendly modes make it possible to rehearse the same segment under different pressureAI
- Post-interview debrief scores message alignment, clarity, discipline, quotability and risk against the actual transcriptAI
- Email-to-brief works without a login, which is genuinely useful when a request lands while you are travellingAI
Cons
- Credit consumption is variable and estimated per action, so forecasting monthly cost for a busy team is difficultAI
- The debrief depends on you pasting a transcript or article, which is manual work after a tiring interview dayAI
- Reporter research quality is only as good as what is publicly available, and the site offers no accuracy detailAI
- Team and custom pricing require an email to support, with no self-serve seat management shownAI
- Guidance lives in marketing copy and guides rather than a documented help centreAI
How much does Press Prep cost?
Pricing
A 14 day trial includes 250 credits with no card required. Starter is $20/mo ($16/mo annually) for 1,000 credits and one seat with voice practice. Pro is $49/mo ($39/mo annually) for 3,000 credits, one seat, and voice plus video practice. Credits roll over up to 2x. One-time top-ups run from $10 for 800 credits to $100 for 9,500 credits and never expire.
Learn moreSupport
Support is handled by email at support@pressprep.ai, which is also the route for team and custom pricing. No help centre or documentation portal is described.
Integrations
No third party integrations are listed. A dedicated email address accepts forwarded interview requests and returns a prep brief, which is the only external workflow the site describes.
Features
Reporter research, a real-time news scan, AI-generated questions with bridges, tailored talking points, and live mock interviews in text, voice or video avatar at three pressure levels. Reusable spokesperson profiles, an interview context library, message discipline guidance and a scored debrief on pasted transcripts round it out, plus an email-to-brief option that works without logging in.
Frequently asked questions about Press Prep
How much does Press Prep cost?
A 14 day trial includes 250 credits with no card required. Starter is $20/mo ($16/mo annually) for 1,000 credits and one seat with voice practice. Pro is $49/mo ($39/mo annually) for 3,000 credits, one seat, and voice plus video practice. Credits roll over up to 2x. One-time top-ups run from $10 for 800 credits to $100 for 9,500 credits and never expire.Does Press Prep offer a free trial?
14 days free with 250 credits included and no credit card required.How do you use Press Prep?
The walkthrough on this page covers 6 steps: 1. Create your account and start the trial 2. Describe the interview 3. Review the generated brief 4. Run a practice session 5. Debrief after publication 6. Read the format-specific guides.What platforms does Press Prep support?
Press Prep is available on Web App.What does Press Prep integrate with?
No third party integrations are listed. A dedicated email address accepts forwarded interview requests and returns a prep brief, which is the only external workflow the site describes.What are the limitations of Press Prep?
Credit consumption is variable and estimated per action, so forecasting monthly cost for a busy team is difficult. The debrief depends on you pasting a transcript or article, which is manual work after a tiring interview day. Reporter research quality is only as good as what is publicly available, and the site offers no accuracy detail.
Status
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Added10/21/2026
Platforms
Web App
Pricing
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