Terrakotta

AI prospecting and dialing built for commercial real estate

Beginner
Screenshot of Terrakotta, AI prospecting and dialing built for commercial real estate

What is Terrakotta?

Terrakotta is an AI-powered prospecting and dialing platform for commercial real estate. It combines owner phone skip tracing, in-platform calling, call context enrichment, and cloned-voice AI voicemails in one workflow.

Terrakotta is a prospecting and dialing platform built specifically for commercial real estate. It combines three things brokers usually juggle across separate tools: a property and owner database, an in-platform dialer, and AI-generated voicemails. The homepage frames the product around three audiences, CRE brokers, acquisitions teams, and commercial services firms, and the pitch is speed. Find the right owner, understand the asset, and start calling without leaving the browser. The database layer is where the AI does its visible work. Terrakotta describes skip tracing owner phone numbers as easy as a GPT prompt, with the model surfacing high-value prospects rather than leaving the user to filter raw records. A stylized map view anchors the data to geography so a user can work a market visually. Before a call connects, the platform layers in property details, owner history, and market insights, an enrichment feature the company calls Call Context. The stated aim is that no call stays cold: the rep opens a conversation already holding the facts about the building and who controls it. Dialing happens inside the product, so there is no export to a separate phone system or softphone. Voice cloning lets a user produce a clone that can leave custom messages for contacts who do not pick up, which the platform markets as a way to keep outreach moving through answering machines. Testimonials on the homepage come from business development managers, associate brokers, investment sales reps, and working brokers, one of whom cites 300 calls in a single day. Customer logos include Cushman & Wakefield, CBRE, Lee & Associates, and Avison Young. Among CRE tools, Terrakotta sits closer to an outreach workflow than to a research terminal or a CRM. It assumes the user already knows which buildings or owner types to target and needs to reach people quickly. Teams that need deep underwriting or long-horizon market analytics will still pair it with a data provider or their CRM. The integration layer, including Salesforce, HubSpot, and RealNex, suggests it is meant to feed records into an existing system rather than replace it.

How do you use Terrakotta?

  1. 1Create your account or book a demo
    Start on the homepage to schedule a demo with the sales team, or open the sign-up flow to create an account directly. The mobile option lets you try the product on a phone.
    Terrakotta — Create your account or book a demo
  2. 2Define your target market and prospects
    Use the map and database view to narrow down properties and owner types. The AI skip trace step is driven by a prompt, so describe the prospect profile you want and let the platform return matching owners with phone numbers.
  3. 3Review enrichment before dialing
    Open a prospect record and read the Call Context panel, which pulls in property details, owner history, and market insights. Use it to shape your opening line before placing the call.
  4. 4Place calls inside the platform
    Dial from the prospect record so the call and its context stay in one window. Log the outcome as you go, since the platform is designed to keep outreach and records together rather than in a separate softphone.
  5. 5Set up a voice clone for AI voicemails
    Create a voice clone so unanswered calls receive a personalized message in your own voice. Configure which contacts receive the AI voicemail and review the message before running it at volume.
  6. 6Connect your CRM
    Sync Salesforce, HubSpot, RealNex, Foundry, or Excel so prospect records and activity land in the system your team already uses. Check the pricing page for plan details before rolling out to a team.
    Terrakotta — Connect your CRM

Pros and cons

Pros

  • Combines owner phone lookup, dialing, and voicemail in a single platform, which removes the usual export step to an outside phone systemAI
  • Call Context surfaces property details, owner history, and market insights before the call connects, so reps open with substanceAI
  • AI voice cloning lets reps leave personalized messages at scale instead of losing unanswered callsAI
  • Skip tracing is driven by a prompt rather than manual filter building, which lowers the learning curve for new usersAI
  • Named customers include large brokerages such as CBRE, Cushman & Wakefield, and Avison Young, which signals enterprise-scale useAI

Cons

  • Pricing is not disclosed on the homepage, so budget planning requires a demo or a visit to the pricing pageAI
  • The platform is narrowly built for commercial real estate; teams in residential, multifamily, or other verticals will find little hereAI
  • Voice cloning of a rep's own voice raises consent and disclosure questions that the homepage does not addressAI
  • Coverage and accuracy of owner phone data are not quantified, and skip trace quality varies by market and asset typeAI
  • No mention of outbound email or multi-channel sequences, so outreach beyond calls may still need another toolAI

How much does Terrakotta cost?

Integrations

The homepage lists Salesforce (including Rethink, Apto, and Ascendix setups), HubSpot, RealNex, Foundry, and Excel, along with five or more other integrations.

Features

Core features include an AI-driven property and owner database with a map view, prompt-based skip tracing for owner phone numbers, in-platform dialing, Call Context enrichment with property details, owner history and market insights, and customizable AI voicemails generated from a cloned voice. Integrations push records into common CRE and CRM systems.

Frequently asked questions about Terrakotta

  • How do you use Terrakotta?
    The walkthrough on this page covers 6 steps: 1. Create your account or book a demo 2. Define your target market and prospects 3. Review enrichment before dialing 4. Place calls inside the platform 5. Set up a voice clone for AI voicemails 6. Connect your CRM.
  • What platforms does Terrakotta support?
    Terrakotta is available on Web App, iOS and Android.
  • What does Terrakotta integrate with?
    The homepage lists Salesforce (including Rethink, Apto, and Ascendix setups), HubSpot, RealNex, Foundry, and Excel, along with five or more other integrations.
  • What are the limitations of Terrakotta?
    Pricing is not disclosed on the homepage, so budget planning requires a demo or a visit to the pricing page. The platform is narrowly built for commercial real estate; teams in residential, multifamily, or other verticals will find little here. Voice cloning of a rep's own voice raises consent and disclosure questions that the homepage does not address.

Status

StatusActive
Views0
Outbound clicks0
Added10/21/2026

Platforms

Web AppiOSAndroid

Pricing

PaidSubscription