WorkUp

WorkUp is a professional network app for college students and graduates: a short video feed combining career advice and video job listings, an AI resume builder with job specific adaptation, and an AI Copilot that coaches interview practice through voice and facial analysis.

WorkUp is a professional network app aimed at college students and recent graduates, built around a short video feed rather than a traditional job board. The feed mixes career advice, interview tips, resume building content, work memes, business topics and entrepreneurship clips with video job listings, so openings surface as something closer to a scrolling social experience than a text list. Alongside the feed, users can follow topics, make connections, look for mentors and find people open to collaborating on projects. The AI side of the product is split into two tools. The resume builder creates a first ATS ready resume, and an AI Adapt feature rewrites and customizes an existing resume for a specific job listing in seconds. The AI Copilot runs a Guided Interview mode that acts as an on demand interview coach, using voice and facial analysis to produce feedback in a gamified format so users can track progress across sessions. Together these cover the preparation layer that sits between finding a listing and speaking to a recruiter. The audience is narrow and deliberate: university students and graduates who want internships or entry level roles and are willing to practice on camera. WorkUp also sells a paid placement service, WorkUp Premium, which is separate from the app itself. Premium covers recruiting strategy, resume and LinkedIn optimization, opportunity sourcing, networking and alumni leads, interview prep, and coordination of introductions, interviews, salary negotiation and follow up. The company reports 150 plus placements and a 99 percent placement rate since 2020, and states that median outcomes for a business economics major at UCLA reached $84k against a $57k two year benchmark, with salaries described as $10k to $30k above typical customer expectations. In practice WorkUp sits between a career advice feed, a resume optimizer and an interview practice tool, with human coaching layered on top through Premium. The feed and AI tools are free to use. Premium charges $0 enrollment and takes 19.9 percent of first year salary only after a hire, split across 12 installments. The company is US veteran owned, incubated by NVIDIA, and cites backing from UC Launch, Startup UCLA, Stanford's Latino Entrepreneurship Initiative and USC Viterbi Startup Garage.