Ava by Artisan

Autonomous AI BDR that prospects, writes cold email, replies and books meetings

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What is Ava by Artisan?

Ava by Artisan is an avatar presentation tool. Ava is Artisan's autonomous AI BDR for B2B outbound. It sources leads from a 250M+ contact database, writes personalized cold email sequences, handles replies and objections, and books meetings on reps' calendars, with an approval mode for teams that want human sign-off before sending.

Ava is an autonomous AI sales development representative from Artisan, built for B2B outbound teams. Instead of handing a rep a stale list and a template sequence, Ava runs the top of the funnel herself: she builds prospect lists from a database of more than 250 million verified B2B contacts across 200+ countries, enriches each record with signals such as hiring and funding activity, writes a unique email for every prospect, sends it from your team's own mailboxes, reads the replies, handles objections, and puts qualified meetings on your reps' calendars. Artisan reports the product is deployed across thousands of reps at enterprise revenue teams and used by more than 6,000 sales teams. The practical workflow is campaign-based. You define the ideal customer profile and the goal, then decide how much rope to give the agent. In approval mode, Ava drafts outreach and waits for a human to sign off before anything leaves the inbox; in autonomous mode she sends on her own, tests subject lines and messaging variations, adjusts when reply rates dip, and manages follow-up timing. Guardrails include tone, CTA and length locks, per-campaign budget caps, reply sensitivity controls, lead routing rules and written coaching instructions, and every campaign can be paused instantly. Ava fits revenue teams that already have a functioning sales process and want more qualified meetings without adding headcount, particularly organizations with long enterprise cycles where personalization at scale is expensive to produce manually. She is not a dialer: she cannot make calls, and instead queues qualified prospects to your dialer with context and talking points. CRMs sync in real time with Salesforce and HubSpot, so records stay current. Compared with sequencer tools that automate sending, Ava's differentiation is the writing and the reply handling, which is where most outbound programs spend the most rep hours. Teams that want tight human control from day one can start conservative and loosen approvals as trust builds.

How do you use Ava by Artisan?

  1. 1Request a demo and get access
    Start on the Artisan site to book a walkthrough with the team, which is the documented path for getting an account set up for your revenue org.
  2. 2Sign in to the Artisan dashboard
    Once provisioned, log in at the dashboard sign-in page to reach the campaign workspace where Ava is configured and monitored.
  3. 3Define your ICP and build the lead list
    Set the ideal customer profile for the campaign. Ava searches the verified contact database, enriches prospects with intent signals and assembles targeted lists.
  4. 4Draft the sequence and choose a mode
    Lock tone, CTA and length, set budget caps and reply sensitivity, then pick approval mode for human review or autonomous sending.
  5. 5Let Ava handle replies and booking
    Ava reads incoming replies, answers questions, works through objections and places qualified meetings on the team calendar, while unqualified leads are routed per your rules.
  6. 6Review performance and adjust
    Check campaign results and Slack updates, approve targeting changes and refine coaching instructions so messaging improves with each send.

Pros and cons

Pros

  • Covers the full outbound loop: list building, enrichment, unique email drafting, reply handling and calendar bookingAI
  • Approval mode lets teams review every send before going fully autonomousAI
  • Guardrails per campaign include tone, CTA and length locks plus budget caps and reply sensitivityAI
  • Signals such as hiring and funding activity feed targeting and trigger-based outreachAI
  • Real-time CRM sync with Salesforce and HubSpot keeps contact and account data currentAI

Cons

  • No calling capability: Ava cannot dial prospects and only queues leads for repsAI
  • Personalization quality depends on the richness of available enrichment data for each prospectAI
  • Full autonomy carries reputational risk if approval mode is switched off too earlyAI
  • Marketing leans heavily on enterprise positioning, so smaller teams may find the fit and cost harder to judgeAI
  • Deliverability protection is claimed but the homepage gives no detail on sending infrastructure or warmupAI

How much does Ava by Artisan cost?

Free trial

The homepage states Ava is free to start, so teams can try the platform before choosing a paid plan. No time limit or trial terms are specified on the page.

Learn more

Pricing

Ava is free to start according to the homepage FAQ, which says teams can explore the platform and see the agent in action before committing to a paid plan. Specific plan tiers and per-seat rates are not listed on the homepage and sit on the separate pricing page.

Learn more

Integrations

Ava connects to CRM, calendar and data tools with no migration required. Salesforce and HubSpot are named specifically, with real-time data sync so contact and account records stay current.

Features

Automated lead sourcing from 250M+ verified B2B contacts in 200+ countries, enrichment with intent signals, hyper-personalized email writing with no templates or variables, subject line and send time testing, reply handling and objection management, meeting booking on team calendars, deliverability protection, dialer queueing, buying signal triggers, Slack performance updates, and per-campaign approval or autonomous modes.

Frequently asked questions about Ava by Artisan

  • How much does Ava by Artisan cost?
    Ava is free to start according to the homepage FAQ, which says teams can explore the platform and see the agent in action before committing to a paid plan. Specific plan tiers and per-seat rates are not listed on the homepage and sit on the separate pricing page.
  • Does Ava by Artisan offer a free trial?
    The homepage states Ava is free to start, so teams can try the platform before choosing a paid plan. No time limit or trial terms are specified on the page.
  • How do you use Ava by Artisan?
    The walkthrough on this page covers 6 steps: 1. Request a demo and get access 2. Sign in to the Artisan dashboard 3. Define your ICP and build the lead list 4. Draft the sequence and choose a mode 5. Let Ava handle replies and booking 6. Review performance and adjust.
  • What platforms does Ava by Artisan support?
    Ava by Artisan is available on Web App.
  • What does Ava by Artisan integrate with?
    Ava connects to CRM, calendar and data tools with no migration required. Salesforce and HubSpot are named specifically, with real-time data sync so contact and account records stay current.
  • What are the limitations of Ava by Artisan?
    No calling capability: Ava cannot dial prospects and only queues leads for reps. Personalization quality depends on the richness of available enrichment data for each prospect. Full autonomy carries reputational risk if approval mode is switched off too early.

Status

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Added10/21/2026

Platforms

Web App

Pricing

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