Ella by Novella

Ella by Novella is an AI video platform that combines prompt-based generation across many models, a built-in editor and export in a single web app and Chrome extension, aimed at creators making short cinematic clips.

Ella by Novella is an AI video platform aimed at creators who want to produce short cinematic clips without juggling separate generators and editors. Instead of signing up for each model provider individually, users work inside one workspace that bundles generation, trimming, arrangement and export. The site describes access to more than 1000 AI models, with named options including Kling, HappyHorse, Seedance, Hailuo and Veo, plus output up to 4K and a choice of looks such as photorealistic, animated or cinematic. The workflow is built around three stages. A user writes a story or scene as a single prompt, Ella generates the video, and the result can then be cut and refined in a built-in editor with no separate software. Finished clips export as MP4 or MOV, and the homepage shows sharing shortcuts to YouTube and Instagram. A chat panel lets people talk to Ella to prompt, refine and iterate conversationally, while the workspace sidebar groups chat, edit, media, stock, music and prompts, and keeps stories, drafts and prompts organised per project. Ella runs as a web app and as a Chrome extension, and the homepage also offers a downloadable installer plugin for desktop. Version 2.0 is promoted as the current release. The homepage mentions a Max plan in its interface preview, but it does not publish prices or plan limits, so cost details have to be checked inside the app. In the wider market, Ella sits between single-model generators and full nonlinear editors. Its pull is model switching: a creator can try the same idea on different engines and stay in one project. That convenience suits social video makers, marketers and storytellers who want fast drafts and light editing. Filmmakers needing frame-accurate, multi-track post-production will still reach for a traditional editor, while those loyal to one model may find a dedicated tool simpler.