Glif

Glif is a chat-based creative agent that chooses among many image, video and audio models for each part of a brief. It keeps project references for consistency and also connects to agents like Claude, Cursor and Codex. Free to start.

Glif is a creative agent that works through a single chat window. A user describes what they want to make, and Glif decides which image, video, audio or language model should handle each part of the brief, then returns the finished assets in one place. The homepage example shows the idea: a single product photo of a boot is turned into short films in two aspect ratios, a soundscape, a hero still, a detail shot and a sale poster, all meant to read as one launch. The audience is mostly marketers, designers and small creative teams who need a consistent set of assets without learning each model's quirks. The site singles out consumer packaged goods marketers building ads, and its sample galleries cover product shots, app icons and short-form video. Because the agent handles model selection, the pitch is that users do not need to write engineered prompts or move between separate apps. In practice, a project keeps its context. References such as logos, brand imagery and product photos are added once and reused across the project, so later assets are meant to stay consistent with earlier ones. Glif also says it includes tools for judging which of a model's outputs is the better design, rather than simply returning the first result. The model roster named on the homepage is broad, with OpenAI, Gemini, Imagen, Veo, FLUX, Seedream, Seedance, Kling, Wan, Runway, ElevenLabs, Ideogram, Recraft and others listed. Glif can also be used outside its own site. It connects to agents and editors including Claude, Cursor, ChatGPT, Codex, VS Code and Replit, carrying skills and context along. That makes it a different proposition from single-model generators, which usually specialize in one medium, and closer to an orchestration layer over many of them. Anyone who wants direct control over a single model's settings may find an agent-led approach less precise, while those who want finished campaign material from a brief will find the workflow more direct. The homepage says it is free to start.