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Pro and Business plans include a 7-day free trial. No commitment, and the subscription can be cancelled at any time from settings.
Learn moreMagicReply
AI-drafted Google review replies that sound like your own team
Beginner
What is MagicReply?
MagicReply is a realtime image generator tool. MagicReply connects to a Google Business Profile and drafts on-brand replies to customer reviews in seconds, with voice matching, auto-reply rules for positive ratings, sentiment analytics and team approval workflows on higher tiers.
MagicReply is a review response tool built around one job: making sure no Google review, good or bad, sits without a reply. It connects to a Google Business Profile and pulls incoming reviews into a single dashboard, where the AI reads each review for sentiment and content before drafting a response. Replies are generated in roughly 30 seconds according to the site, and every draft stays editable, so a manager can rewrite or regenerate before anything is published. The feature that carries most of the product is the Voice Profile. MagicReply studies past replies and the business profile itself to extract greeting patterns, tone, formality level and sign-off, then writes new responses in that style. Businesses with an established reply history get a closer match from the start; newer businesses lean on the Google profile details instead. Auto-reply rules extend this further, letting owners set automatic gratitude replies for 4 and 5 star reviews while routing lower ratings to a manual queue. The site suggests a jump from around 40 percent to 100 percent response rate once rules are in place. Analytics cover response rate, sentiment trends and average rating movement, with exports to Excel, CSV and PDF for reporting. On the Business plan, teams can invite members with role-based access, assign reviews and run approval workflows before a reply goes live, which suits franchises and hotel groups managing several locations. MagicReply positions itself as a narrower, cheaper option than full reputation suites such as Birdeye or Podium: it does review replies well but stays focused on that task. Restaurants, dental and medical practices, retail chains and hospitality groups are the clearest fits, especially where volume is high and response times are slipping.
How do you use MagicReply?
1Connect your Google Business Profile
Sign up and link the Google account that manages your business listing. Reviews then flow into the MagicReply dashboard automatically.
2Review the incoming queue
Each new review arrives with a sentiment read and customer context so you can judge which ones need a careful, manual answer.3Let the AI draft a reply
Generate a response, then edit the wording or regenerate it if the tone misses. The draft follows the voice profile built from your past replies.
4Post or automate
Publish with one click, or set rules so 4 and 5 star reviews get automatic thanks while lower ratings queue for review.5Watch response and sentiment trends
Open the analytics view to track response rate, average rating and sentiment over time, then export a report for stakeholders.
Pros and cons
Pros
- Voice Profile learns greeting, tone and sign-off from as few as 10 to 12 past repliesAI
- Auto-reply rules handle 4 and 5 star reviews while negative ones wait for a humanAI
- Free plan allows 15 AI replies and 5 published posts, useful for testing qualityAI
- Analytics track response rate, sentiment splits and rating change with PDF, CSV and Excel exportsAI
- Approval workflows and role-based access fit multi-location teamsAI
Cons
- Google Business Profile is the only review platform shown, so Yelp, Facebook and Trustpilot reviews are out of scopeAI
- Free plan caps posted replies at 5, which runs out fast for busy locationsAI
- Multi-location management and team collaboration are locked behind the $49.99 Business planAI
- No public API is documented, so custom integrations with CRMs or helpdesks are not an optionAI
How much does MagicReply cost?
Pricing
Free plan at $0 with 15 AI replies, 5 posted to Google, one location and brand voice matching. Pro is $19.99 per month with unlimited replies, auto-reply, Voice Profile, analytics and priority support. Business is $49.99 per month, adding multi-location management, unlimited locations and team collaboration.
Learn moreSupport
Email support is listed on the Free plan, with priority support included on Pro and Business. The site also offers a contact route from the FAQ section.
Integrations
MagicReply works through a Google Business Profile connection, which requires an existing Google listing. No other review platforms or third party integrations are listed on the homepage.
Features
AI reply generation with sentiment awareness, Voice Profile extraction from past replies, rule-based auto-reply with star rating filters, analytics dashboards for response rate and sentiment, exportable reports, review alerts and team collaboration with role-based access and approval workflows on the Business plan.
Learn moreFrequently asked questions about MagicReply
How much does MagicReply cost?
Free plan at $0 with 15 AI replies, 5 posted to Google, one location and brand voice matching. Pro is $19.99 per month with unlimited replies, auto-reply, Voice Profile, analytics and priority support. Business is $49.99 per month, adding multi-location management, unlimited locations and team collaboration.Does MagicReply offer a free trial?
Pro and Business plans include a 7-day free trial. No commitment, and the subscription can be cancelled at any time from settings.How do you use MagicReply?
The walkthrough on this page covers 5 steps: 1. Connect your Google Business Profile 2. Review the incoming queue 3. Let the AI draft a reply 4. Post or automate 5. Watch response and sentiment trends.What platforms does MagicReply support?
MagicReply is available on Web App.What does MagicReply integrate with?
MagicReply works through a Google Business Profile connection, which requires an existing Google listing. No other review platforms or third party integrations are listed on the homepage.What are the limitations of MagicReply?
Google Business Profile is the only review platform shown, so Yelp, Facebook and Trustpilot reviews are out of scope. Free plan caps posted replies at 5, which runs out fast for busy locations. Multi-location management and team collaboration are locked behind the $49.99 Business plan.
Status
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Added10/21/2026
Platforms
Web App
Pricing
FreeFreemiumSubscription
