Free trial
No free trial is advertised. A browser-based live call demo on the homepage lets prospects hear the agent before speaking with the team.
Learn moreMergro
AI voice agent that calls every real estate lead in under 60 seconds
Beginner
What is Mergro?
Mergro is an AI voice agent for real estate that calls new portal and website leads within 60 seconds, qualifies budget, timeline and area, books viewings, and syncs summaries and transcripts to CRMs like Follow Up Boss and HubSpot. It also runs multi-channel follow-up and reactivates dormant lead lists.
Mergro is a voice-first AI agent built for real estate teams that lose deals to slow follow-up. Instead of routing a new inquiry into an inbox and hoping someone dials it, mergro places a phone call to the lead within a minute of arrival, day or night. It covers inquiries from Zillow, Realtor.com, Redfin and website forms, asks the questions a team would normally ask, and books a viewing when the buyer is ready. The pitch is deliberately narrow: this is a speed-to-lead product for residential agents and brokerages, not a general purpose phone bot. The agent handles qualification rather than just message taking. Budget, timeline, target area, bedroom count and financing status are pulled out as structured fields, and each call arrives with a written summary, a timestamped transcript and a recorded outcome. That write-up lands on the contact in the CRM the team already uses, so an agent opening the desk in the morning sees a lead that is already documented instead of a voicemail. A speed-to-lead dashboard shows response time per lead and per source rather than a monthly average, and an outcomes view tracks calls placed, qualified and booked week over week down to the individual agent. Follow-up continues after the first call. Mergro works across phone, WhatsApp, email, SMS and website chat, keeping one thread and timing its touches to the buyer's time zone and stated preferences. The second use case is quieter but often more valuable: pointing the agent at a dormant database of cold leads and re-qualifying them before a human steps in. Setup is described as a matter of days, with lead sources pointed at mergro and qualification rules agreed in a first call. Competitively, mergro sits between answering services and hiring an inside sales agent. The vendor positions the $199 monthly plan against the cost of a human ISA, and the product is aimed at teams already paying for portal leads where the first call decides the return. It competes with other conversational AI lead tools on CRM depth and channel breadth rather than on breadth of general AI features. The tradeoff is specialization: agencies outside residential real estate, or teams wanting an all in one marketing suite, will find it a narrow fit.
How do you use Mergro?
1Hear the agent before you talk to sales
Use the Talk to our AI button on the homepage to take a live call in your browser, roughly two minutes. Ask it about the product or have it call you the way it would call a new Zillow lead, which shows the qualification flow firsthand.
2Check the plan against your lead volume
Count your monthly portal, form and ad inquiries and match that number to a tier. The homepage quote covers 50 leads at $199 per month, and the FAQ points to higher volume plans up to 5,000 leads.
3Compare the cost with an inside sales agent
The vendor publishes a direct cost comparison against hiring an ISA. Read it before committing, since it frames the real decision most teams face: a per-lead software fee versus a salary.
4Point your lead sources at mergro and connect the CRM
Portals, website forms and ad leads get redirected to mergro, and the CRM connects in a few clicks during onboarding. Do this after the qualification script is agreed, not before.5Define your qualification rules and viewing slots
Your questions, service areas and available viewing times are configured with the mergro team on the first setup call. This is what determines whether a booked viewing is actually usable.6Review the first calls and the speed-to-lead report
Once live, check summaries, extracted fields and transcripts on the contact, then use the speed-to-lead view to confirm response times per lead and per source. Adjust the script from what the transcripts reveal.
Pros and cons
Pros
- Calls inbound leads in under a minute around the clock, which is the metric most portal-driven teams are actually measured onAI
- Structured qualification fields (budget, timeline, area, beds, financing) plus a transcript and summary arrive in the CRM without manual entryAI
- One agent covers phone, WhatsApp, email, SMS and website chat, so follow-up does not fragment across toolsAI
- Dormant-lead reactivation turns old databases into booked viewings, a job most teams never get toAI
- Transparent month-to-month pricing with no setup fee and published volume tiers up to 5,000 leadsAI
Cons
- Pricing is lead-volume based ($199/mo for 50 leads), so the cost scales with portal spend and gets steep before the top tierAI
- No free tier is advertised; evaluation depends on a browser demo call rather than hands-on testing with your own lead flowAI
- The feature set is tightly scoped to residential real estate lead response, with little value for commercial, rentals or non-property businessesAI
- CRM sync is the core of the product, yet the homepage gives no detail on field mapping, deduplication or what happens when sync failsAI
- Booking depends on calendar and viewing-slot configuration, and the site says nothing about how conflicts or reschedules are handledAI
How much does Mergro cost?
Pricing
$199/mo USD for 50 leads, roughly $3.98 per lead worked, with no setup fee and month-to-month cancellation. The FAQ lists plans up to $2,499 for 5,000 leads per month. No seats are charged and every channel is included at the entry tier.
Learn moreSupport
Setup is guided on a first call, with most teams live within days. Enterprise done-for-you setup is handled by the mergro team, and a 30-minute onboarding call is offered to configure your own lead flow.
Integrations
Syncs calls, notes, tags and next steps to Follow Up Boss, Lofty, CINC, Real Geeks, HighLevel, BoldTrail, HubSpot, BoomTown, Sierra, Zoho and Wise Agent. Lead sources include Zillow, Realtor.com, Redfin and website forms.
Features
Sub-60-second outbound calls to new leads from Zillow, Realtor.com, Redfin and website forms, with qualification of budget, timeline, area, beds and financing. Each call produces an AI summary, structured fields and a timestamped transcript pushed to the CRM. Follow-up runs across phone, WhatsApp, email, SMS and website chat with time-zone-aware timing, plus campaigns that reactivate dormant lead lists. Reporting covers speed to lead per source and booked viewings per agent.
Frequently asked questions about Mergro
How much does Mergro cost?
$199/mo USD for 50 leads, roughly $3.98 per lead worked, with no setup fee and month-to-month cancellation. The FAQ lists plans up to $2,499 for 5,000 leads per month. No seats are charged and every channel is included at the entry tier.Does Mergro offer a free trial?
No free trial is advertised. A browser-based live call demo on the homepage lets prospects hear the agent before speaking with the team.How do you use Mergro?
The walkthrough on this page covers 6 steps: 1. Hear the agent before you talk to sales 2. Check the plan against your lead volume 3. Compare the cost with an inside sales agent 4. Point your lead sources at mergro and connect the CRM 5. Define your qualification rules and viewing slots 6. Review the first calls and the speed-to-lead report.What platforms does Mergro support?
Mergro is available on Web App.What does Mergro integrate with?
Syncs calls, notes, tags and next steps to Follow Up Boss, Lofty, CINC, Real Geeks, HighLevel, BoldTrail, HubSpot, BoomTown, Sierra, Zoho and Wise Agent. Lead sources include Zillow, Realtor.com, Redfin and website forms.What are the limitations of Mergro?
Pricing is lead-volume based ($199/mo for 50 leads), so the cost scales with portal spend and gets steep before the top tier. No free tier is advertised; evaluation depends on a browser demo call rather than hands-on testing with your own lead flow. The feature set is tightly scoped to residential real estate lead response, with little value for commercial, rentals or non-property businesses.
Status
StatusActive
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Added10/22/2026
Platforms
Web App
Pricing
PaidSubscription
