Palette Hunt

Palette Hunt analyzes a selfie to identify your undertone, seasonal type and a 30-color palette, then renders try-ons (photoshoots, makeup, hair, outfits) on your own photo. One-time pricing from $29 with no subscription.

Palette Hunt is a web app that turns a single selfie into a full personal color analysis: your skin undertone, your seasonal type in the 16-season system, and a 30-color palette built around your features. The premise is straightforward. Instead of sitting under neutral studio light with a consultant holding fabric swatches to your face, you upload one photo and the model reads how your skin responds to different tones and metals, then sorts you into warm, cool or neutral and assigns a season such as Soft Autumn or True Summer. The analysis is only the first half. Once the engine knows your palette, the product leans into visualization: AI photoshoots styled in your best colors, digital draping, and try-on previews for lipstick, blush, eyeshadow, hair shades and outfits, all rendered on your own uploaded photo rather than on a generic model. An AI stylist chat lets you describe an occasion or mood and see the look applied to you, which is meant to replace the guesswork of buying lipstick or booking a salon appointment without knowing whether the shade suits you. The audience is mostly individuals shopping for themselves: people who want to stop returning clothes, anyone curious about seasonal color theory, and men as well as women (the homepage addresses both). The launch flow asks you to pick a primary goal, such as looking more professional or spending less on clothes, which suggests the analysis output is nudged to match your stated intent. Palette Hunt sits in the same space as in-person color consultants and other photo-based analysis apps, and the homepage explicitly positions it against a $400 studio session by pricing everything as a one-time purchase rather than a subscription. That model makes it an entry point rather than a replacement for a trained human eye: the value is speed, low cost and the try-on layer that a swatch fan in a salon cannot show you.