Free trial
Free start is advertised through a sign-up link, described as free access to the Conversion Intelligence layer. No time limit or paid tier detail is published on the homepage.
Learn moreProxima
AI ad creative briefs built on real ecommerce conversion data
Intermediate
What is Proxima?
Proxima turns real ecommerce purchase data into creative briefs and audience intelligence for paid media teams, using a Commerce Graph of shopper behavior to recommend what to promote, how to message it, and which ad angles to test next.
Proxima is a creative intelligence tool for ecommerce paid media teams. Its starting point is a proprietary Commerce Graph drawn from cross-brand transactional signals and US shopper profiles, which the company describes as the richest independent source of ecommerce behavioral data outside the major ad platforms. Instead of generating ad concepts from prompts alone, Proxima mines that observed purchase behavior and returns creative direction: what to promote, how to frame the message, which angles to test next, and which concepts deserve variations. The workflow has two layers. Conversion Intelligence is the research half, surfacing patterns such as product level affinities and bundles, taste and aesthetic preferences, life stage and income coded signals, seasonal buying behavior, and hobby based affinities. The Creative Engine is the output half, converting those patterns into ready to use briefs that may include UGC and scripted concepts, storyboards, visual guidance, and a prioritized list of angles. The pitch is that teams get a launchpad rather than a blank page, which matters when ad platforms demand constant iteration. It is aimed at brands with serious paid media budgets, with the audiences product positioned for teams spending roughly 50k dollars or more per month, plus the agencies and growth leads serving them. Smaller stores can sign up for free access to the Conversion Intelligence layer, though the heavier targeting and briefing value sits with active advertisers. Work begins by connecting store data so the platform can read real conversion behavior. Against generic AI image and copy generators, Proxima competes on evidence: the claims rest on observed purchases rather than model priors, and competitors rarely expose a comparable dataset. The tradeoff is scope. This is not a design canvas or a video editor, and its usefulness rises with the volume of creative a team ships and the budget it spends.
How do you use Proxima?
1Book a walkthrough
Request a demo to see the Conversion Intelligence and Creative Engine in context, and to confirm whether your spend level fits the audiences product.
2Read the mechanics first
The how it works page explains the Commerce Graph and the two layers, which is worth reading before you connect any store data.
3Sign up for free access
Create an account from the homepage call to action to open the free Conversion Intelligence access and reach the product workspace.
4Connect your store data
Link your ecommerce data so Proxima can observe real conversion behavior across products and buyer segments. This step happens inside the signed-in product.5Review conversion intelligence
Inspect the affinities, aesthetic signals and contextual patterns surfaced for your brand, and note where your current creative range looks narrow.6Generate and brief the next angles
Use the Creative Engine to produce briefs with concepts, storyboards and a ranked list of angles, then hand them to your creative team for production.
Pros and cons
Pros
- Briefs are grounded in observed cross-brand purchase behavior rather than prompt engineering aloneAI
- Output is concrete: angles, storyboards, UGC concepts and variations to testAI
- Free access to the Conversion Intelligence layer makes evaluation cheapAI
- Audience targeting draws on shopper profiles built outside the walled gardensAI
- Built specifically for the ecommerce ad iteration cycle, not general content workAI
Cons
- Audience product is positioned at teams spending 50k dollars or more per month, so small advertisers get limited valueAI
- The platform advises on creative direction but is not a production tool for finished adsAI
- Value depends on connecting store data, which some teams will resist on privacy groundsAI
- No public pricing tiers or integration list are shown, so procurement has to go through a demoAI
- Dataset coverage is described in US terms, which may limit brands selling elsewhereAI
How much does Proxima cost?
Integrations
The homepage says the audiences product works inside your own ad accounts and begins by connecting your store, but it names no specific platforms or data connectors.
Features
Conversion Intelligence built on a Commerce Graph of cross-brand transactional signals and US shopper profiles, covering product affinities, bundles, aesthetic preferences, life stage and income signals, and seasonal behavior. The Creative Engine turns that into briefs: UGC and scripted concepts, storyboards, visual guidance, recommended angles and variations, plus audience targeting inside your own ad accounts.
Learn moreFrequently asked questions about Proxima
Does Proxima offer a free trial?
Free start is advertised through a sign-up link, described as free access to the Conversion Intelligence layer. No time limit or paid tier detail is published on the homepage.How do you use Proxima?
The walkthrough on this page covers 6 steps: 1. Book a walkthrough 2. Read the mechanics first 3. Sign up for free access 4. Connect your store data 5. Review conversion intelligence 6. Generate and brief the next angles.What platforms does Proxima support?
Proxima is available on Web App.What does Proxima integrate with?
The homepage says the audiences product works inside your own ad accounts and begins by connecting your store, but it names no specific platforms or data connectors.What are the limitations of Proxima?
Audience product is positioned at teams spending 50k dollars or more per month, so small advertisers get limited value. The platform advises on creative direction but is not a production tool for finished ads. Value depends on connecting store data, which some teams will resist on privacy grounds.
