Free trial
A trial can be requested through the request-a-trial page, and free interactive demo interviews are available from the homepage. Trial length and terms are not stated.
Learn moreTrooly
AI-moderated in-depth interviews with recruited respondents and reports
Intermediate
What is Trooly?
Trooly is an AI research platform where a voice agent runs in-depth user interviews, recruits and screens respondents from a global panel, and turns sessions into themed reports. It targets product, brand and research teams that want agency-level depth faster.
Trooly is a qualitative research platform in which an AI voice agent conducts in-depth user interviews on a team's behalf. Instead of hiring an agency to recruit, moderate and summarise sessions, a researcher describes a goal and the platform drafts a research plan covering audience definition, discussion outline and screener, then launches the study. The vendor positions it as a way to get interview depth at a fraction of the usual turnaround and cost. The product is aimed at user researchers, product and brand teams, strategy leads and investors who need qualitative evidence quickly. The homepage lists customers across gaming, consumer goods, manufacturing and lifestyle apps, and says more than 400 teams use it. Typical studies include concept testing, visual comparisons of packaging, brand perception, desk research, competitor analysis and consumer due diligence. Further skills such as NPS surveys, usability testing, brand tracking and participant data import are listed as upcoming. In practice, respondents are matched from a global panel the site describes as 68M+ people across 25 countries, then screened with custom questions, geolocation, usage verification and scenario tests. During the conversation the agent asks follow-ups, notices pauses, compares stated and actual behaviour, and tries to detect false answers in real time. Interviews run in more than 50 languages, and a post-processing review checks each session against the study objective. Output includes themed reports, captured quotes, sentiment splits and a "talk to transcripts" feature for querying unstructured data. Uploaded files such as PDFs, spreadsheets and images can be used as stimuli. Among alternatives, Trooly sits between survey tools, which scale but lack probing, and traditional agencies, which offer depth at higher cost and time. The site claims SOC 2 Type II and ISO 27001 are in progress, GDPR and CCPA compliance, and a Privacy Mode that avoids storing data on its servers. Public pricing is not shown, so evaluation starts with a demo or trial request.
How do you use Trooly?
1Try a live demo interview
Open one of the demo scenarios (concept testing, visual intelligence or brand perception) from the homepage to experience how the AI interviewer probes and follows up.2Request a demo or trial
Submit the trial request form so the team can set up access and walk through how the platform fits your research questions.
3Define the research goal
Describe what you want to learn in a few sentences and let the platform draft the audience definition, interview outline and screener.4Upload stimuli and launch
Attach concept decks, spreadsheets or packaging images if needed, review the screener, then launch the project to matched respondents.5Review the report
Read the themed report, quotes and sentiment breakdowns, and query the transcripts directly to dig into specific findings.6Browse sample reports
Look through published research reports to see the kind of output a finished study produces.
Pros and cons
Pros
- Generates a research plan with audience, outline and screener from a short description of the goalAI
- Interviews run in 50+ languages with live follow-up questions rather than fixed scripted Q&AAI
- Multi-layer respondent screening plus real-time false-answer detection and a post-interview quality reviewAI
- Built-in recruitment from a large global panel removes the need for a separate sourcing vendorAI
- Public interactive demos let buyers experience an AI interview before talking to salesAI
Cons
- No pricing is published on the homepage, so cost can only be learned through a demo or trial requestAI
- Access is gated behind a request-a-trial flow rather than instant self-serve sign-upAI
- Several advertised skills, such as usability testing and NPS surveys, are still listed as coming soonAI
- SOC 2 Type II and ISO 27001 are only in progress, which may matter for strict procurement reviewsAI
- Speed and accuracy figures are vendor claims shown on the homepage, not independently verifiedAI
How much does Trooly cost?
Pricing
The homepage does not list prices or plans. Pricing is discussed through a demo or trial request.
Learn moreSupport
The homepage offers demo bookings and a trial request form, and testimonials mention follow-up discussions with the team after research rounds. No help centre is described.
Features
AI voice interviewer with follow-ups and silence detection, 50+ languages, research plan generation, multi-layer respondent screening, real-time false-response detection, post-interview quality review, themed reports, talk-to-transcripts, and skills like desk research and competitor analysis.
Frequently asked questions about Trooly
How much does Trooly cost?
The homepage does not list prices or plans. Pricing is discussed through a demo or trial request.Does Trooly offer a free trial?
A trial can be requested through the request-a-trial page, and free interactive demo interviews are available from the homepage. Trial length and terms are not stated.How do you use Trooly?
The walkthrough on this page covers 6 steps: 1. Try a live demo interview 2. Request a demo or trial 3. Define the research goal 4. Upload stimuli and launch 5. Review the report 6. Browse sample reports.What platforms does Trooly support?
Trooly is available on Web App.What are the limitations of Trooly?
No pricing is published on the homepage, so cost can only be learned through a demo or trial request. Access is gated behind a request-a-trial flow rather than instant self-serve sign-up. Several advertised skills, such as usability testing and NPS surveys, are still listed as coming soon.
