Free trial
A free Starter plan is available permanently for one user, with 10 metrics and 1,000 AI Analyst questions per month. Access is requested through the signup form rather than granted instantly.
Learn moreZetta
Automated BI dashboards and a conversational AI analyst for your warehouse
Beginner
What is Zetta?
Zetta is an automated BI platform that turns a connected cloud data warehouse and a set of defined metrics into generated dashboards, AI written insights, and a conversational analyst that answers questions in plain language. It targets founders, data teams and business users who want reporting without manual chart building.
Zetta is an automated business intelligence platform built around the idea that most companies should not need a dedicated data team to see how the business is performing. Instead of hand building charts, users connect a cloud data warehouse and define their key metrics in a central Metrics Builder. Zetta then generates dashboards and written insights from those definitions, so every report in the workspace traces back to the same agreed numbers rather than a dozen slightly different spreadsheet versions. The product bundles three main pieces. Automated dashboards provide visualizations across company KPIs without any chart construction. An AI Analyst answers natural language questions about the data, with monthly question allowances that vary by plan. An insights layer surfaces root causes and trajectory for tracked metrics, which is aimed at founders preparing board or investor updates. The metrics you define carry documentation alongside them, which is how Zetta tries to eliminate the inconsistency problem that plagues shared reporting. The audience splits three ways on the company's own framing: founders and solo operators who want a fast analytics setup, data teams who have already modeled their warehouse and would rather stop maintaining dashboards, and business users who want to explore numbers without filing ad hoc requests. Connecting Snowflake, BigQuery or Redshift is the core path on the lower tiers, while the Enterprise plan adds 350 or more connectors, Zetta managed warehouse setup, and access to fractional data experts. Competitively, Zetta sits between traditional BI tools that require an analyst to build and maintain everything, and pure text-to-SQL assistants that answer a question but leave no governed metric layer behind. It is closest in spirit to newer automated BI startups, with the Enterprise tier adding a managed service angle that most self-serve analytics products do not offer. Teams that already have mature dashboards and a happy analytics function will find less to gain here than early stage companies starting from scratch.
How do you use Zetta?
1Request access to the platform
Zetta is onboarded through a request form rather than instant self signup. Submit your details and wait for the workspace to be provisioned before planning any setup work.
2Connect your data warehouse
During setup, link Snowflake, BigQuery or Redshift so Zetta can read your modeled tables. Enterprise customers can additionally connect CRM and advertising sources from the wider connector library.3Define your key metrics
Use the Metrics Builder to record each metric once, along with its definition and documentation. These definitions feed every dashboard and insight Zetta later generates.4Review the generated dashboards
Once metrics exist, Zetta produces dashboards automatically. Check that the charts match your expectations and adjust metric definitions where the output looks wrong.5Ask the AI Analyst questions
Query the data in natural language to dig into specific numbers or segments. Each plan has a monthly question allowance, so heavy exploration is better reserved for the larger tiers.6Talk to sales for a managed setup
If you need a warehouse, custom dashboards, or help from fractional data experts, book a conversation with the sales team to scope an Enterprise arrangement.
Pros and cons
Pros
- Dashboards and insights are generated from a central metric definition rather than hand built chart by chartAI
- AI Analyst accepts plain language questions so non technical users can explore data without waiting on an analystAI
- Free Starter tier includes warehouse connections to Snowflake, BigQuery and Redshift plus 10 metricsAI
- Metric documentation lives in one place, which reduces conflicting report versions across teamsAI
- Enterprise option adds a managed warehouse and fractional data experts for companies without in house data staffAI
Cons
- Lower tiers only connect to three cloud warehouses, so other data sources require the custom Enterprise planAI
- The AI Analyst is capped at 1,000 questions per month on Starter and 10,000 on GrowthAI
- Only the Enterprise tier offers custom dashboards and unlimited analyst questions, leaving the self serve plans fairly rigidAI
- No public documentation of how generated insights are validated, so trust in the output has to be earned in practiceAI
- Pricing for Growth adds a per user charge on top of the base fee, which gets expensive for large teamsAI
How much does Zetta cost?
Pricing
Three tiers. Starter is free for one user, 10 metrics and 1,000 AI Analyst questions per month. Growth costs $100 per month plus $3 per user per month billed annually, with unlimited users and metrics and 10,000 questions. Enterprise is custom priced and adds 350 or more connectors, a Zetta managed warehouse and fractional data experts.
Learn moreSupport
The company offers help with initial setup and accepts requests for feature enhancements. General questions go to the team by email, and Enterprise customers get access to fractional data experts.
Learn moreIntegrations
Starter and Growth connect to Snowflake, BigQuery and Redshift. The Enterprise plan expands to 350 or more connectors including Salesforce, HubSpot and advertising platforms, plus a data warehouse managed by Zetta.
Features
Automated dashboards generated from connected warehouse data, a Metrics Builder that stores definitions and documentation in one place, AI powered insights covering root causes and KPI trajectory, a conversational AI Analyst for plain language questions, custom dashboards on paid tiers, and a prebuilt ARR dashboard library for Stripe and Chargebee on Enterprise.
Frequently asked questions about Zetta
How much does Zetta cost?
Three tiers. Starter is free for one user, 10 metrics and 1,000 AI Analyst questions per month. Growth costs $100 per month plus $3 per user per month billed annually, with unlimited users and metrics and 10,000 questions. Enterprise is custom priced and adds 350 or more connectors, a Zetta managed warehouse and fractional data experts.Does Zetta offer a free trial?
A free Starter plan is available permanently for one user, with 10 metrics and 1,000 AI Analyst questions per month. Access is requested through the signup form rather than granted instantly.How do you use Zetta?
The walkthrough on this page covers 6 steps: 1. Request access to the platform 2. Connect your data warehouse 3. Define your key metrics 4. Review the generated dashboards 5. Ask the AI Analyst questions 6. Talk to sales for a managed setup.What platforms does Zetta support?
Zetta is available on Web App.What does Zetta integrate with?
Starter and Growth connect to Snowflake, BigQuery and Redshift. The Enterprise plan expands to 350 or more connectors including Salesforce, HubSpot and advertising platforms, plus a data warehouse managed by Zetta.What are the limitations of Zetta?
Lower tiers only connect to three cloud warehouses, so other data sources require the custom Enterprise plan. The AI Analyst is capped at 1,000 questions per month on Starter and 10,000 on Growth. Only the Enterprise tier offers custom dashboards and unlimited analyst questions, leaving the self serve plans fairly rigid.
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Added10/22/2026
Platforms
Web App
Pricing
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