Floto

AI design feedback that critiques your screens in seconds

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Screenshot of Floto, AI design feedback that critiques your screens in seconds

What is Floto?

Floto is an AI screen analyzer tool. Floto runs AI design audits, missing state checks, design diff and persona testing on Figma files and live webpages, giving product teams actionable feedback before real users encounter the interface.

Floto is an AI feedback layer for product design work. It runs audits against Figma files or live webpages and returns specific criticisms rather than vague impressions, pointing at what is broken and explaining why it matters. The product spans several distinct jobs: a design audit for usability, copy and accessibility issues; missing states detection that flags scenarios your flow never handles; design diff, which checks that what got built matches what was designed; and persona testing, where synthetic users with defined traits react to your screens. A newer feature called Floto Rooms extends this to any URL, including staging and production, by pasting a link and letting simulated personas respond to the page. The tool is aimed at product designers, design leads and small product teams who ship without a dedicated research function. Instead of waiting for a usability study or a round of stakeholder review, a designer can run an audit while the file is still open and get a list of fixes to act on the same day. Floto markets the persona concept directly: the idea is that a confused first reaction should come from a simulated persona before it comes from a paying customer. Illustrative personas include a first-time visitor who cannot tell which plan is free, a screen reader user flagging an unlabeled icon, and a mobile user straining to read pricing. In practice the workflow is lightweight. Most features run inside Figma through the community plugin, while the Chrome extension handles webpages and live URLs, so the same feedback engine works on both design files and shipped interfaces. Floto Rooms is the exception: it works on links and does not require Figma at all. Where Floto sits among alternatives is worth being clear about. It is not a replacement for research with real people; it is a fast pre-check that catches obvious problems before real users ever see them. Compared with generic AI chat tools that will comment on a screenshot, Floto is structured around recurring design review tasks and charges by credit for each one. The company reports more than 10,000 designers using it, and the founders frame the product around feedback arriving too late to change an outcome.

How do you use Floto?

  1. 1Pick the feedback job you need
    Start on the homepage feature grid and choose the task that matches your stage: design audit, missing states, design diff, persona testing or flow testing. Each has its own page explaining what it returns.
  2. 2Install the Figma plugin or Chrome extension
    Figma users install the Floto plugin from the Figma Community; web reviews use the Chrome extension. Both put the feedback surface next to the work instead of in a separate dashboard.
  3. 3Run a design audit
    Open your file or page and trigger an audit. Web audits come in quick and deep variants, and every result explains why an issue matters so you can decide on a fix.
  4. 4Test with synthetic personas
    Define the users you care about and let personas react to your screens. Use the responses to catch confusion about pricing, labeling and layout before a real visitor hits it.
  5. 5Try Floto Rooms on a live link
    Paste a staging or production URL into Rooms to put simulated personas in front of the actual page. Credit use scales with question complexity and persona replies.
  6. 6Review pricing and credits
    Check the plans and per-feature credit costs on the homepage pricing section before committing, then move to Pro or Teams if the weekly free allowance runs short.

Pros and cons

Pros

  • Runs directly inside Figma and as a Chrome extension, so feedback happens on the canvas rather than in a separate toolAI
  • Critiques include reasoning for what is broken, not just a list of flagged issuesAI
  • Covers several distinct review jobs: usability and copy audits, missing states, design diff and flow testingAI
  • Floto Rooms works on any URL, including staging and production, without needing a Figma fileAI
  • Free tier provides 200 weekly credits, enough to evaluate the main features before payingAI

Cons

  • Persona testing and flow testing are Figma only, so web-first teams lose part of the feature setAI
  • Credit costs vary by feature and room complexity, which makes spend harder to predict than a flat planAI
  • Design diff and persona feedback are proxies for research, not evidence from real usersAI
  • No public API documented, so feedback cannot be wired into custom pipelines or CIAI
  • Team plan starts at three seats, which is awkward for a solo designer who wants pooled creditsAI

How much does Floto cost?

Pricing

Free: $0 forever, 200 credits per week, includes design audit, persona testing, flow analysis and design diff. Pro: $10 per month with 1,500 monthly credits, no rate limits and optional credit top-ups. Teams: $10 per seat per month, minimum three seats, 2,500 credits per seat, pooled credits and shared personas. Enterprise is custom priced with pilots available.

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Support

Priority support is listed on the Teams plan, and enterprise customers get dedicated onboarding and priority support. A contact form, Discord community, blog and FAQ page are available for general questions.

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Integrations

Floto runs as a Figma Community plugin and a Chrome extension, which are the two surfaces where reviews happen. Floto Rooms works from a pasted URL on staging or production. No other integrations are stated.

Features

Design audit critiques screens and explains what is broken; missing states finds unhandled scenarios in a flow; design diff verifies that shipped work matches the design; persona testing gathers feedback from synthetic users; flow and prototype testing examines how people move through a prototype; Floto Rooms puts personas in front of any live URL, including staging and production.

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Frequently asked questions about Floto

  • How much does Floto cost?
    Free: $0 forever, 200 credits per week, includes design audit, persona testing, flow analysis and design diff. Pro: $10 per month with 1,500 monthly credits, no rate limits and optional credit top-ups. Teams: $10 per seat per month, minimum three seats, 2,500 credits per seat, pooled credits and shared personas. Enterprise is custom priced with pilots available.
  • How do you use Floto?
    The walkthrough on this page covers 6 steps: 1. Pick the feedback job you need 2. Install the Figma plugin or Chrome extension 3. Run a design audit 4. Test with synthetic personas 5. Try Floto Rooms on a live link 6. Review pricing and credits.
  • What platforms does Floto support?
    Floto is available on Web App and Browser extension.
  • What does Floto integrate with?
    Floto runs as a Figma Community plugin and a Chrome extension, which are the two surfaces where reviews happen. Floto Rooms works from a pasted URL on staging or production. No other integrations are stated.
  • What are the limitations of Floto?
    Persona testing and flow testing are Figma only, so web-first teams lose part of the feature set. Credit costs vary by feature and room complexity, which makes spend harder to predict than a flat plan. Design diff and persona feedback are proxies for research, not evidence from real users.

Status

StatusActive
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Added10/21/2026

Platforms

Web AppBrowser extension

Pricing

FreemiumSubscriptionFree

Categories

AI Screen AnalyzerFigma Design GeneratorImage ReviewerDesignProductivity