ToneMatch

ToneMatch finds a user's 12-season color type from a selfie by measuring skin in CIE LAB values. The free tier gives a season, six palette colors, colors to avoid and virtual draping, and a one-time Pro upgrade adds a full palette, makeup shades and AI try-on.

ToneMatch is a web-based seasonal color analysis tool that turns a single selfie into a color season, a flattering palette and a list of shades to avoid. Instead of asking users to guess whether their undertone is warm or cool through a quiz, it samples the forehead, cheeks and jawline and measures skin values in the CIE LAB color space. The result is shown as a probability range across the 12 seasons, so a person who sits between two seasons sees that rather than a single forced verdict. The core analysis runs on the user's device, and no account is required. The tool is aimed at people who want a concrete answer for shopping and styling, with particular attention to warm, medium and deep complexions, including South Asian, Southeast Asian, Latina, Middle Eastern and mixed heritage skin, which the makers say many quiz-style tools handle poorly. Users can upload a photo, use a guided camera mode that checks lighting, or try a sample face first. A lighting check warns when the photo is too poor for an accurate read, and users can adjust the undertone reading to see the palette update. The free tier delivers the season, six palette colors with hex codes, three colors to avoid with reasons, a virtual draping preview with five colors, and celebrity color twins. A one-time paid Pro upgrade expands this to a palette of 30 or more colors, the full drape lab, foundation, lip and blush shade suggestions from Fenty, MAC and NARS, AI try-on for makeup, hair color and outfits, occasion outfit formulas, a style profile covering metals, patterns and contrast, and a printable wallet card. The optional AI features send the photo to Google Gemini only after the user agrees. Among alternatives, ToneMatch sits between free personality-style color quizzes and paid in-person consultations with a colorist. It trades the human judgment of a stylist for a measured, repeatable result at a low fixed price, and supporting content such as undertone guides and celebrity season pages helps users interpret what they receive.