Pedra

Pedra is a web-based AI virtual staging tool for real estate agents. It furnishes empty rooms, declutters, renovates and enhances listing photos in about 25 seconds, at roughly €0.29 per image, with watermarking for disclosure compliance and an API.

Pedra is a browser-based virtual staging tool built for real estate listings. A user uploads a photo of a room, and the AI adds furniture, clears out existing items, or shows a renovated version of the space. The site quotes roughly 25 seconds per image, which puts it in the instant-result camp rather than the manual, human-edited services that can take a day or more. The tool is aimed at agents, brokers and agencies that need listing photos to look finished without hiring a stager or a designer. The workflow is short: drag and drop photos, pick a room type (living room, bedroom, terrace, kitchen and others) and a style such as modern, minimalist, Scandinavian or Mediterranean, then choose between automatic furnishing, custom objects, a virtual renovation or a clean-up pass. Results arrive in anywhere from seconds to a few minutes, and the image can be edited further or downloaded. Beyond staging, Pedra covers emptying and decluttering furnished rooms, enhancing lighting, perspective and image quality, and adding watermarks and captions so staged photos carry the disclosure that MLS rules and the NAR Code of Ethics call for. Pricing is per image. The homepage advertises €0.29 a photo, with the Pro plan listed at €29 a month for 100 images, and a starter allowance of 7 free images that needs no credit card. Competing virtual staging services are described on the page as charging $19 to $79 per photo, while traditional staging is put at $2,000 to $5,000 per property. Pedra also publishes a JSON API, so portals and CRMs can send an image URL, a room type and a style and get a staged photo back, and it offers a separate real estate video product. In practice Pedra fits best for vacant properties, tight budgets and online-first marketing. The site itself concedes that physical staging may still suit luxury homes where in-person showings matter, so many agents will use it as a fast, low-cost first pass rather than a full replacement.