Vouchery

Vouchery is a promotional engine for coupons, discounts, loyalty, gift cards and referrals, with automated Promo Journeys, QR redemption, abuse detection with fraud scoring, and analytics across campaigns, channels and teams.

Vouchery is a promotional engine built for teams that issue coupons and discounts at volume and want that process to stop being a manual spreadsheet exercise. Instead of bolting a basic code generator onto a storefront, it centralizes coupons and discounts, loyalty programs, gift cards and vouchers, and referral programs in a single platform. Codes can be generated as generic batches or as unique single-use codes through the UI or the Coupon API, with reward logic and eligibility rules defined up front. The workflow runs in three stages. Campaigns are designed by choosing a promotion type and setting the rules that govern who qualifies. Promo Journeys then automate delivery: workflows trigger on purchases, anniversaries, customer segments or custom events, check eligibility, generate the appropriate reward and push it out through a chosen channel, with vouchers, email, SMS and other touchpoints named as delivery options. Redemption happens online or in store through QR codes and a scanning app, and every attempt is logged so redemptions, profit and abuse attempts can be tracked in real time rather than reconstructed after the campaign closes. That abuse angle is the most distinctive part. Vouchery assigns a fraud score to redemption attempts and lets teams decide when a redemption should be blocked, which addresses code leakage and multi-accounting while a campaign is still live. A flexible rule engine supports segmentation-based personalization, and analytics can be filtered by campaign, user type, vendor and channel. The tool suits ecommerce and marketing operations teams running frequent promotions, particularly those selling across several platforms or managing multiple budgets and teams. It is a promotional infrastructure layer, not a design or creative tool, and it competes with in-house coupon systems and lightweight discount apps rather than with broad marketing suites. A notable reference customer is Blacklane, whose product director cites the cost of building a comparable coupon system internally. Compliance credentials cited are SOC 2 and ISO 27001.