ElevenCreative

ElevenCreative is ElevenLabs' content production studio: ultra-realistic text to speech across 90+ languages, voice cloning, music, sound effects, and image and video generation, unified in one editor built for podcasts, audiobooks, ads and localization.

ElevenCreative is the content production side of the ElevenLabs platform, split off from the ElevenAgents tooling that handles conversational customer support. The focus here is generation: ultra-realistic speech, music in any genre, custom sound effects, voice cloning, and image or video work built on top of leading video models. The library lists more than 17,500 voices across 90+ languages, and a single workspace hosts the whole set. Narration, advertisement, character, conversational and social media voice presets are exposed as starting points, so a podcast producer and a game studio are pointed at different rooms of the same building. In practice the work happens in an all-in-one editor built for podcasts, audiobooks and voiceovers. Scripts get written or pasted, voices assigned per line, and expressive direction such as whispered or sarcastic delivery can be embedded in the text itself. Speech is layered across languages, which is what makes localization viable without re-recording: the same script can be pushed into dozens of languages while keeping the chosen voice. Music and sound effects sit beside the speech tools, so a scene can be scored and foleyed without leaving the tab. Image and video generation and editing round out the studio for teams producing short-form social content or ads. Who it is for: content teams, audio producers, audiobook and podcast makers, marketing departments, localization leads and game studios that need volume without a recording booth. Developers who want the same models programmatically can move to the API tier, which exposes text to speech, speech to text, and music endpoints through SDKs. The tradeoff is positioning. ElevenCreative is one half of a larger platform, and the enterprise names on the customer page mostly signal voice agent deployments rather than creative work. Teams that only need a clean text to speech voice are paying for a studio with music, video and dubbing attached. Teams that want fine control over mixing, mastering or video timelines may still export into a dedicated editor. It competes with standalone voice generators on realism and language coverage, and with general video and music generators on convenience rather than depth.